Across Japan, people are rising early and watching baseball before the rest of the house wakes up. They always have. They always will.
In celebration of Opening Day 2026. How can you not be romantic about baseball?
MLB Japan | “Breakfast Club” | Baseball Is Something Else
New work for MLB Japan with Wieden+Kennedy Tokyo. Directed by the Fridman Sisters.
Andrew “Oyl” Miller is an advertising Creative Director and Copywriter. He spent 15 years working at Wieden+Kennedy on brands like Nike, PlayStation, MLB, Amazon and IKEA. You can follow his insights and updates on his newsletter.