NIKE FOOTBALL IGNITE THE GAME
Nike’s largest football campaign ever in Asia at the time. The brief was to inspire a new generation of young Asian footballers by connecting them to the intensity, skill and myth of elite European football through the stars of two of the world’s biggest clubs. The centerpiece was a high-energy film directed by Frank Budgen in which Ronaldo, Fàbregas and others fight for control of the ball in the dying moments of a match — the moment that “ignites” the game. The campaign extended into a full 360° experience: TV, digital training tools, print, retail environments and in-store activations.
The main spot launched at half-time of the 2009 Japan vs Australia World Cup qualifier.
Music: “Carmina Burana” (mixed by Mark Vidler / Go Home Productions)
Directed by Frank Budgen. Client: Nike Asia Pacific. Role: Creative lead and copywriter.
Nike Football: Ignite the Game aired during halftime of the Japan v. Australia World Cup qualifier.
A month of production in London, Manchester and beyond
The gang poses with Eric Cantona in the bowels of Emirates Stadium.
Fun fact: We used my torso in the T-90 jersey and then retouched with Fernando Torres’ head.
