NIKE IMPERFECT YOU
Aika, the main character of this film isn't a flawless athlete but an ordinary teenage girl navigating each day under the weight of expectations. She time travels - encountering women from various historical Japanese eras. With each visit, our hero realizes that she is not alone in feeling these pressures.
She gains confidence through sport pushing through. The film culminates with the protagonist receiving the support of generations of women before her and taking these learnings into living her life the way she wants to, unapologetically. Directed by Georgia Hudson | Park Pictures. Produced for Nike at W+K Tokyo, Japan.
Webby Award winner
Silver CLIO
One Show Merit award