NIKE JAPAN PLAY NEW
Growing up a girl in Japan used to mean one thing. Now it can mean everything.⚾⛸️🏃♀️🏉🤼♀️🎾 So, what do you want to do?
According to a report by the World Economic Forum in 2021, the average Japanese woman’s income was 43.7% lower than the average Japanese man’s income. There are also several sports that still don’t offer an equal opportunity to continue playing for female athletes such as sumo and baseball.
Despite these barriers, there is a generation of powerful athletes and activists pushing Japan into a fairer and free future, like professional football player and female empowerment activist Ami Otaki, high-school sumo wrestler Rizumu Kasai who steps into the ring in the men’s competitive high school sumo team, baseball player Ayuri Shimano who has played on all-male teams, wrestler Miyu Nakamura who has been outspoken on gender equality, and figure skater Marin Honda. The film also features Momoko Nojo, an activist on the elimination of gender discrimination, playing the role of a national leader in the future to come. Directed by Caroline Koning.
KEY VISUALS + OOH
SUMO RING AT TOYOSU SPORTS PARK
Since it is still challenging for female sumo athletes to find rings that allow them to train, we built one that is open and free for anyone who wants to play.
