LUMA TAXI - DREAM BRIEF
AI commercial written, directed and produced by Andrew “Oyl” Miller for the Luma Dream Brief. Logline: In the dusty frontier town of Luma, the horses have finally gone on strike. Faced with a complete transportation collapse, a lone cowboy reaches for the future in the form of a glowing glass rectangle, as he hails a Luma Taxi. What follows is the total "Luma-fication" of the Old West, where stagecoaches are traded for futuristic self-driving vehicles and the frontier spirit finds a new set of wheels. Luma Taxi. Ride on.
2026 Official Cannes Lions Entry
Luma Dream Brief Finalist
Ad Age: 21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes
Credits:
Client: Luma AI
Director: Andrew “Oyl” Miller
Creative Director: Andrew “Oyl” Miller
Writer: Andrew “Oyl” Miller
Produced by: Andrew “Oyl” Miller
Storyboard & Concept Artist: Andrew “Oyl” Miller
Production Designer: Andrew “Oyl” Miller
Casting & Character Consistency: Andrew “Oyl” Miller
AI Cinematography: Andrew “Oyl” Miller
Lighting Director: Andrew “Oyl” Miller
Camera Operator & Motion Control: Andrew “Oyl” Miller
AI Technologist & Prompt Engineering: Andrew “Oyl” Miller
Editor: Andrew “Oyl” Miller
VFX & Compositing: Andrew “Oyl” Miller
Colourist: Andrew “Oyl” Miller
Title Design & Typography: Andrew “Oyl” Miller
Original Music & Score: Andrew “Oyl” Miller
Voice Direction & Synthesis: Andrew “Oyl” Miller
Sound Design & Mix: Andrew “Oyl” Miller
Foley Artist: Andrew “Oyl” Miller
Workflow / Toolkit: Luma, Veo, Midjourney, Suno, ElevenLabs, Final Cut Pro Trial