LUMA SUDS - DREAM BRIEF
AI commercial written, directed and produced by Andrew “Oyl” Miller for the Luma Dream Brief. Logline: In the back alleys of Shinjuku, a young yakuza member makes an unforgivable mistake. His punishment: managing Luma Coin Laundry, where the family's dirty work arrives by the bagful. What begins as a gritty crime film ends as something else entirely: a fever dream, a dance sequence, a glorious detergent commercial. The ultimate product demo. No Stain Survives.
2026 Official Cannes Lions Entry
Luma Dream Brief Finalist
Ad Age: 21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes
Credits:
Client: Luma AI
Director: Andrew “Oyl” Miller
Creative Director: Andrew “Oyl” Miller
Writer: Andrew “Oyl” Miller
Produced by: Andrew “Oyl” Miller
Storyboard & Concept Artist: Andrew “Oyl” Miller
Production Designer: Andrew “Oyl” Miller
Casting & Character Consistency: Andrew “Oyl” Miller
AI Cinematography: Andrew “Oyl” Miller
Lighting Director: Andrew “Oyl” Miller
Camera Operator & Motion Control: Andrew “Oyl” Miller
AI Technologist & Prompt Engineering: Andrew “Oyl” Miller
Editor: Andrew “Oyl” Miller
VFX & Compositing: Andrew “Oyl” Miller
Colourist: Andrew “Oyl” Miller
Title Design & Typography: Andrew “Oyl” Miller
Original Music & Score: Andrew “Oyl” Miller
Voice Direction & Synthesis: Andrew “Oyl” Miller
Sound Design & Mix: Andrew “Oyl” Miller
Foley Artist: Andrew “Oyl” Miller
Workflow / Toolkit: Luma, Veo, Midjourney, Suno, ElevenLabs, Final Cut Pro Trial