AMAZON MANGA
MANGA IS MY SANCTUARY. Whether it’s offering up an escape from a crowded commute, or letting you travel to a far-off land from the comfort of your living room, manga is always there to provide your special place. You can dive into worlds, rub shoulders with your favorite characters, and advance the story at your own pace, no matter what the day throws at you or however little time you have. Even more so with the digital reading experience.
This launch campaign acknowledges that sentiment, allowing people to dive into a range of worlds drenched in black and white. A long-form anthem film, a series of television commercials, and a Tokyo-wide OOH take over in print and digital, pay tribute to the many different feelings and worlds to be found in manga. Directed by Mackenzie Sheppard | AOI Pro. Produced for Amazon at W+K Tokyo, Japan.
Headline: As I turn the pages, energy flows through me.
Headline: This is my serious face, but I’m cracking up inside.
Headline: Next stop, another world.
Headline: Falling in love is my bedtime routine.
Headline: When I open the book, I hear the chimes.
Headline: During my break, I’m undefeated.