LUMA TAXI — 2026 Luma Dream Brief Finalist & Cannes Lions Contender
Selected as a finalist, Luma Taxi is now running as an official paid ad for Luma AI and is officially entered into contention for the 2026 Cannes Lions.
Logline: In the dusty frontier town of Luma, the horses have finally gone on strike. Faced with a complete transportation collapse, a lone cowboy reaches for the future in the form of a glowing glass rectangle, as he hails a Luma Taxi. What follows is the total "Luma-fication" of the Old West, where stagecoaches are traded for futuristic self-driving vehicles and the frontier spirit finds a new set of wheels. Luma Taxi. Ride on. An AI commercial written, directed, and produced by Andrew “Oyl” Miller.
LUMA SUDS — 2026 Luma Dream Brief Finalist & Cannes Lions Contender
Selected as a finalist, Luma Suds is now running as an official paid ad for Luma AI and is officially entered into contention for the 2026 Cannes Lions.
Logline: In the back alleys of Shinjuku, a young yakuza member makes an unforgivable mistake. His punishment: managing Luma Coin Laundry, where the family's dirty work arrives by the bagful. What begins as a gritty crime film ends as something else entirely: a fever dream, a dance sequence, a glorious detergent commercial. The ultimate product demo. No Stain Survives. An AI commercial written, directed, and produced by Andrew “Oyl” Miller.
2026 Official Cannes Lions Entry
Luma Dream Brief Finalist
Ad Age: 21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes
Credits:
Client: Luma AI
Director: Andrew “Oyl” Miller
Creative Director: Andrew “Oyl” Miller
Writer: Andrew “Oyl” Miller
Produced by: Andrew “Oyl” Miller
Storyboard & Concept Artist: Andrew “Oyl” Miller
Production Designer: Andrew “Oyl” Miller
Casting & Character Consistency: Andrew “Oyl” Miller
AI Cinematography: Andrew “Oyl” Miller
Lighting Director: Andrew “Oyl” Miller
Camera Operator & Motion Control: Andrew “Oyl” Miller
AI Technologist & Prompt Engineering: Andrew “Oyl” Miller
Editor: Andrew “Oyl” Miller
VFX & Compositing: Andrew “Oyl” Miller
Colourist: Andrew “Oyl” Miller
Title Design & Typography: Andrew “Oyl” Miller
Original Music & Score: Andrew “Oyl” Miller
Voice Direction & Synthesis: Andrew “Oyl” Miller
Sound Design & Mix: Andrew “Oyl” Miller
Foley Artist: Andrew “Oyl” Miller
Workflow / Toolkit: Luma, Veo, Midjourney, Suno, ElevenLabs, Final Cut Pro Trial