MLB BREAKFAST CLUB
For Japanese baseball fans, watching Major League Baseball has always meant setting an alarm. America's evening pastime is Japan's morning ritual. A quiet, dedicated act of love performed over coffee before the rest of the world wakes up. For years, that devotion belonged to the diehards. But with a generation of Japanese superstars like Shohei Ohtani and Seiya Suzuki now dominating MLB, along with international talent like Aaron Judge and Juan Soto, that early alarm has become an open invitation to rise. Breakfast Club is a love letter to the fans who never stopped watching, and an Opening Day welcome to everyone just now tuning in. In Japan, Baseball is truly Something Else. Made with Wieden+Kennedy Tokyo. Directed by the Fridman Sisters.