NIKE KOREA CHOOSE PHENOMENAL
We challenged gender roles in the entrenched patriarchy of Korean culture by empowering young women to choose what they want to do. There isn’t only one path to greatness—all women can choose phenomenal. To celebrate International Women’s Day and Women’s History Month in March 2019, we spotlighted Korean women who have made their own choices, showing how sports can empower women to be phenomenal every day. Directed by Roger Guàrdia.
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