I spent the last year exploring the branding and storytelling possibilities at the intersection of sports, web3 and NFTs at Dapper Labs. I was the first copywriter hired by Dapper, and helped define the brand positioning and voice for pioneering web3 projects like NBA Top Shot, NFL All Day and UFC Strike.
After 14 years at Wieden + Kennedy in Tokyo, I moved my family to the other side of the world to take on a new challenge in an emerging industry. It was a thrilling, chaotic ride in a startup culture where everyone was driven to do something that's never been done. It always felt like we were a step away from a breakthrough.
While at Dapper, I worked with passionate coworkers as we wrestled with daily challenges amidst industry uncertainty. I was able to write words for Magic Johnson, Patrick Mahomes, Klay Thompson and other sports icons. I'll take the good, the bad and all of the learnings as I move to my next chapter.
From today I'm available for freelance and full-time Creative Director and Copywriter opportunities.
You can email me at oylmiller at gmail dot com.