Limewire: From mp3 Piracy to NFT Marketplace

Millennial music pirating darling Limewire sprang back into headlines this week after decades of dust and silence. The once foundational music piracy service, was buried in lawsuits and eventually out-scaled by legitimate streaming services like Apple Music and Spotify.

However, as we've seen, companies and IPs can undergo radical transformations and reimaginings in the web3 era. And so, next up is Limewire, who according to new management is fully pivoting into music NFTs. While there have been a host of web3 native music NFT platforms coming into the limelight, none of them have yet to reach a widespread adoption or traction. Could a former major player have the brand recognition needed to jump start the official beginnings of the web3 music revolution? It's only a matter of time until someone gets a critical mass of artists on board, sorts out the smart contracts and begins allowing artists and listeners to participate in the growth and profits of musical acts.

In their initial volley, Limewire is looking to launch with artists unreleased, live and bonus tracks. Effectively giving artists an easy route into NFTs, by only requiring them to test out the platform with their forgotten or cast aside tracks. If the traction gains momentum, you could imagine artists starting to launch new albums onto the service and finding out what the financial and fan reach rewards might be. Musicians, long unfairly squeezed for mere pennies per stream on Apple and Spotify, represent a key demographic to demonstrate the freeing powers of digital ownership. And abstract concept that needs its Robin Hood moment. If a struggling musician or group of musicians could come out and declare that they have become profitable off of their music NFTs, that could create a watershed moment similar to how struggling visual artists have found success in the initial phase of jpeg based NFTs.

Expanding into music, would also allow NFTs and web3 in general to prove that an "NFT" is really just a bit of coding, with the power to raise any sort of digital content. This isn't about the shoddily illustrated animals that have dominated early NFT branding. NFTs are simply like "html" or "http", they are a protocol, like web pages that can be applied in infinite ways. To say that you "don't like NFTs" is like saying you "don't like websites." Do you not like all websites? Do you not like the internet? NFTs, like webpages or the internet are not one thing. They are simply the underpinnings that allow for passage of digital ownership. I feel like once music NFTs rise into public awareness, the depth to which people understand the emerging technology will grow. This is simply the evolution of the internet and a new frontier of what is possible with digital behavior.

When you "buy" an NFT, you are not "buying an NFT." That's like saying you "bought a receipt" when you bought a piece of art or a book. The NFT is simply the record of the transaction. There is nothing inherently valuable in that. It's just the record of who paid what for what asset. The record of ownership, combined with the digital asset is what gives NFTs their power and value.

In the future with music NFTs, you could imagine it working like this. Say an unheard of artist released an album on a music NFT platform like Limewire. Fans would be able to buy a share of the album or an individual track. From here, fans would then be able to "stake" their album and generate passive income every time the album or tracks were streamed. The artist themselves would generate the highest percent of income every time the track was streamed. If the artist happened to blow up and get millions of streams, the early owners of the music NFT would see their investment rise. The initial NFTs would be more valuable based on the popularity that the artist gained. If the artist didn't blow up, there would still be proportionate profits based on the size of their fan community.

Imagine an already established artist like Kanye West dropped a music NFT. Let's say Donda 3 was dropped onto Limewire. It would be like any high profile NFT drop, and there would be a massive queue of people trying get get one of the limited edition NFTs, that would allow them to earn profits based on the crazy amount of streams they imagine Donda 3 will receive. With the staking of music NFTs, the longer you stake, the more you stand to gain. So if you consistently buy blue chip artists on their release, you will create a steady stream of income based on the number of streams they get. Currently, all of that action is going back to Apple Music and Spotify. The artists, unless they have separate deals directly with the streaming services, get mere fractions of pennies per stream. It can not support their careers. Web3 stands to use smart contracts to guarantee sizable profits go back to the creators of content. Whether they be visual, motion or music artists. Their name and contract is baked into the NFT, and every time someone interacts with or buys the NFT, the profits automatically go where they are deserved. No record labels. No middle managers stealing profits. It's all out in the open.

Record companies and streaming services could adapt to web3 and get in on the profits by creating their own native web3 music platforms. That way they would be able to offer distribution and a more fair deal to artists to stay involved in the process. Of course, artists like Kanye would be better served to create their own web3 music platforms, where they have the scale and power to recruit other acts, give them a fair deal, and get percentages of all of the action. Major athletes like Michael Jordan and LeBron James are already establishing their own web3 native brands, which will give them massive scale and influence in the space. All public creators need to be taking this seriously, as the earliest ones to get in will profit the most and dictate the ground rules of web3.

Limewire will be one of the first public tests of music NFTs. It will take a combination of major acts and independent artists to move the needle in this space. But due to the nature of smart contracts, a more profitable future is guaranteed to artists in web3. And the interesting addition is that early fans of artists, also stand to profit alongside the music they like. This is the nature of web3 and potential benefit of merely participating and engaging with the new era of digital culture.

Star Wars Obi-Wan Kenobi Trailer Reaction

Star Wars always gets you with the music. I remember when I saw the trailer for Episode 1 back in the day. It came after a lengthy dry spell for the franchise, when there was no guarantee that Star Wars live action films would ever come back. Of course we got an entire prequel trilogy. Then Disney bought the franchise and they've been pumping out content around the clock.

But when I first saw the trailer for Episode 1, I was mesmerized by the flashes of imagery set against John Williams' masterful themes both old and new. It felt instantly Star Warsian, and the effects on screen looked fresh and modern. This was going to be Star Wars for the modern era. Of course, the prequels came out and were initially criticized, but nothing can take away the power of that original trailer. Star Wars, as one of our "forever franchises", exists largely in our own minds as fans. The head canon is strong in the Star Wars community. That's why you see the crazy blowback around Luke Skywalker's character arc or the decision to include a certain plot point of not. Fans are over invested in the franchise, and take the unfolding stories on an insanely personal level.

Star Wars marches back again with the May 2022 arrival of Obi-Wan Kenobi on Disney Plus. Ewan McGregor is back as the titular Obi-Wan, who was universally revered as a bright spot in the otherwise tepidly received prequels. What's more, is he is joined by Hayden Christensen, who played Anakin Skywalker slash Darth Vader alongside McGregor's Obi-Wan in those prequels. It's a match made in revisionist Star Wars heaven.

The first trailer delivered the feels with the John Williams' score and fresh scenes of McGregor as Obi-Wan. It also showed a diversity of landscapes beyond the well-trodden Tatooine. We saw some Blade Runner-esque urban environments. They showed some new intimidating red lightsaber users who packed a menace in their appearance and how they delivered their lines. We even see a cameo from a young Luke Skywalker appearing around 7 years old. Aside from a touch of breathing, Vader and Anakin Skywalker have been held out. The central question and tease remains, what will the nature of Obi-Wan and Vader's relationship be. And will we see the two former friends appearing in the same time and place together? Or will they merely be communing aka "Force Zooming" as we've seen possible in recent Star Wars offerings. The trailer does what it is supposed to do, by giving hungry fans their first new visuals and vibes from the upcoming series. It remains the details and plot points well out of sight for now. More to come.

While recent Disney Star Wars offerings have operated at the periphery of the franchise's galaxy, minting new heroes (The Mandalorian) and glorifying fan hyped background characters (Boba Fett), Obi-Wan Kenobi boldly dives right into the center of Star Wars as we've always known it. We're picking up the pieces directly adjacent to the universally beloved original film that established the beloved franchise and immediately sent it into hyperspace.

The plot points in Obi-Wan will not be mere footnotes or side curiosities for the overly invested. The character decisions and story here will have direct implications for how we view the original films. They have the chance to fill in things that we have always assumed, and perhaps boldly challenge what we thought we knew by showing events from a "different point of view."

The latter is where my new hopes lie for the franchise. I would love for this series to show us more than what we expect and have envisioned for over forty years. It's got to be about more than Obi-Wan meditating in the sands of Tatooine. It's got to be about more than Darth Vader in a Rogue One rampage, simply being one dimension and bad ass wielding his iconic red lightsaber.

The show creators have a chance to fundamentally reshape how we view the original films. This is an exciting and terrifying proposition. You doubt that Disney would let them take too much of a risk, and would rather they simply pull out their action figures and dole out a healthy amount of fan service.

But what if they did something radical?

Here's what I would love to see:

I'd love to see Obi-Wan reshape Darth Vader's narrative. I've always thought that Darth Vader was not the one-dimensional terror we've become accustomed to. I always saw The Empire Strikes Back as not a blood thirsty tyrant looking to kill Luke Skywalker. I saw Vader on a hellbent mission to reach his son Luke before the Emperor could destroy him. I saw Vader as the protagonist who was carefully toeing the Empire's political lines, so that he could essentially serve as a double agent to track down and save his son from the world of hurt that he had caused.

With that head canon in place, I think it would be incredible if we learned that Obi-Wan and Vader/Anakin Skywalker had formed a secret alliance. That Vader vowed to protect the secret of his son from the Emperor, and that Obi-Wan agreed to be Luke's bodyguard, in the trenches of Tatooine. All until a future time when Vader could figure out how to get the monkey of the Emperor off of his back and rejoin Obi-Wan and his son.

In this light, perhaps the whole theater of the lightsaber duel on the Death Star was simply to keep up the illusion of Vader hating Obi-Wan. When in truth, it was the only way to protect Vader's mission and buy him more time to connect with his son.

There is also something fascinating that could be done with playing on a split personality of Vader and Anakin. It's not impossible to think that Vader had moments after being confined in his black suit, when he partially or fully returned to being Anakin Skywalker. It's also possible that he spoke to Obi-Wan, in person or through the Force in this state of being Anakin. Here is where things could get really interesting. Perhaps Obi-Wan will try to fully return Vader to the light side, with varying degrees of success. Maybe within this show, we will see the seeds of Vader's ultimate return to the light.

After all "Obi-Wan once thought as you do," Vader famously said to Luke in Return of the Jedi. Maybe Vader himself also felt a vulnerability to returning to the light. Consider how terrifying it would be if the Emperor realized that you were considering switching sides? It's a dark secret and vulnerability that could serve as the central dramatic tension not only for the series, but it could fundamentally reframe how we see the characters and events in the original films.

Star Wars has made its name and cultural sticking power based around shocking plot twists and character reveals. What would be more galaxy shaking than finding out that the big baddie we've always feared, actually was the central protagonist of the franchise all along?

Come May 2022, we'll see if the creators have managed to take any big swings with the material, or if the powers that oversee the franchise have cajoled them into maintaining the status quo.

I'm rooting for a disturbance in the Force...

NFT Branding: 101

The cat is out of the bag on the technical side of NFTs (or should I say Crypto-Kitty?) Every day, new services pop up that make it easy to drag, drop and mint your own NFTs. The barrier to entry to create your own digital items is low. And this has led to a flood of criticism that NFTs are a bubble. Who wants to buy all of this crap art?

But just because it's easy, doesn't mean it's easy to win in this space.

Take T-shirts. In the 1950s, if you wanted to sell t-shirts, you had to own or have connections to a factory that physically made them. Then there was shipping. Then there was distribution. Etc. Flash forward to 2022, and t-shirts have been "drag-and-droppified." Technology has eliminated the barrier and the middlemen. Does this mean that t-shirts are a bubble? Does this mean that people will no longer buy t-shirts just because now everyone can make them? No, they'll buy the shirts they want.

People buy t-shirts that fit their style, make them feel cool or fashionable or have some personal meaning to them. T-shirts are a form of self-expression. People will always need to express themselves and differentiate themselves from the people around them. Brands and creators that can use t-shirts as a vehicle to transport their own worldview and ethos, will sell. Generic knock offs., or random t's uploaded to Amazon will get ignored. As in all things; T-shirts to NFTs, it's survival of the coolest. Survival of who can create the most meaning and emotional connection.

NFTs aren't cheesy illustrations of animals. They are units of brand identity. They are signal boosters. Just because you can technically make an NFT, does not mean you're going to make it. The digital items that thrive are just like the t-shirts, lunch boxes, branded candy bars, hot sneakers and cool cars that people keep buying. The creators that imbue their NFTs with meaning and manage to mint culture, will make it. All others will fade away.

Maybe in 2017, the superstars who moved the needle in the space were the coders who technically enabled non-fungible tokens to be created. But in 2022 and beyond, the technical abilities have spread out and are no longer the differentiator. The value and importance of digital items will be in the hands of brands that can put their cultural cool into digital amber, preserving authentic meaning on the blockchain.

There will be low hanging fruit as always. A shallow, profit printing way to get involved at some layer. Think: world-beating IPs like the Disneys, the Marvels, and the imagery that you can put on a pair of underwear and socks and manage to sell out on autopilot.

There will be newcomers, like Bored Apes, who seemingly come out of nowhere, capture the cultural zeitgeist and manage to start up a legacy from ground zero.

There will be niches in every category you can imagine. Artists and musicians who connect with the heart and soul of their fans. This will create a symbiotic relationship where both sides will contribute and benefit from the increased exposure of the creators as they push further into culture.

Those who know branding, will win.

It could be personal brands, legacy brands or new cultural phenomenon brands.

But the ones who rest on their digital laurels at merely being able to technically show up at the NFT table, or who copy and paste derivative ideas onto the blockchain will be ignored. In our attention culture, we crave meaning, story and values. We look for things to cheer for. And we want easy ways to express our values. This is what branding is an onramp for. Without branding and meaning, NFTs are hollow vessels. A collection of directionless pixels taking up space on the vast sea of the distributed web.

Brands with sharp POVs and clearly communicated world views will have lasting power. Just because the medium of communication has changed, doesn't alter the basic rules of branding that have proved successful at each iteration of culture.

Brand your project or be forgotten.

Michael Jordan Enters the Metaverse

Quickly and quietly, things are picking up with basketball legend Michael Jordan's involvement in the web3 space. There have been reports of the hoops icon meeting with multiple web3 and NFT companies over the past months, and now we are starting to see some of the fruits.

Jordan's company that he founded with his sons, HEIR Company, have minted their first NFTs on the Solana Network. The genesis collection is called 6 Rings and consists of 3D bulls with six rings displayed on their horns. The bulls come in various colors and finishes, set against a range of Chicago Bulls colored backgrounds. Each NFT comes with a unique code that the project's Discord community is frantically trying to decode like the DaVinci Code. The codes appear to be linked with the different years that Jordan played in the NBA, but no utility has been revealed.

The details are sparse, but HEIR is promising to create a new era of digital culture, that gives a platform to premium athletes, from high school to the pros, to interact with their fans on a more personal level. Buy in to get this exclusive access will come in the form of athlete NFTs. The 6 Rings collection is considered the "founder token" and will grant early access to subsequent offerings within the app. The app has not been released yet, nor have the roster of athletes been revealed.

Many athletes have jumped into the web3 and NFT space in various capacities. But no one has so far set up an entire company dedicated to the space. MJ and his team, led by his son, seem to looking to create a long turn, new value offer in the emerging web3 and metaverse. With the most iconic and successfully branded athlete of all time setting up the beginnings of a media empire, it's worth taking a look at.

Again, no utility or specifics have been offered at this time. The collection has just dropped and sold out, and there is already frenzied activity on the marketplace as pure speculation fuels the early interest. People are speculating which athletes will be involved, and if at some point there could be a crossover collaboration with Jordan Brand and an exclusive line of sneaker drops. Again, all speculation, but not entirely out of leftfield considering Michael Jordan himself is a part of the company and listed as a strategic advisor. With MJ's connections and clout, any premium collaboration or partnership could be expected in the future.

What gets me excited is the long term thinking. This isn't a one off PFP project, or a dashed off in a weekend project to rug a bunch of fans like we've seen other athletes hastily put together. And it makes sense that Jordan would not go that route. He is famously selective when it comes to where he will allow his image to be used. Not to mention his world-class business and branding acumen that have re-invented the rules in multiple industries on how to market products and services.

As a lifelong MJ junkie, this project is a no brainer. He has never been "just another athlete." He has been the standard bearer and trailblazer that has expertly created and grown every platform he has been involved with. He fueled the globalization and interest around basketball and turned the NBA into the world's second most popular sport after decades of the sport receiving almost second class pro citizenship. He turned Nike into something we'd never seen before with his mix of charisma and marketing savvy alongside the brand and its partners. That he would turn his attention to web3 is not surprising. The money and business opportunities are there. And knowing what a legendary competitor MJ is, you can imagine him sitting back, seeing what other athletes and celebs are doing in the space, and then setting out to blow them away with quality and innovation like we haven't seen before.

I expect MJ to play a role in raising the bar on what an NFT or web3 project can be. If he truly puts his focus on the space, I'm riding with him all the way. Time will tell. But if history is any indication, you don't bet against Michael Jordan once he sets his sights on something.

Boba Fett Chapter 7 Review

Well, The Book of Boba Fett has come to an end.

While the lasting reactions and memories of the show will take some time to settle in, I can give a glimpse of what I was feeling in real time. The bar for the series was quite high, coming off of the smashing success of The Mandalorian, so it had a tough task looking to meet those expectations.

In the end, the latter series did not top what they were able to achieve with the former. Boba Fett feels like a sidestep in the more sweeping thematic story of The Mandalorian. It was an amusing aside that created some all time visuals, but that left fans scratching their heads about the sudden U-turn in attitude from the titular star.

In the head canon of fans, Boba Fett was the most badass bounty hunter in the galaxy. A man who once stood up to Darth Vader. A loner who Darth Vader had to plead to use more humane tactics. With this build up of a character that was long fan beloved, and extremely limited in actual screen and story time, we had no idea what we were in for. But given the triumphant and brutal return of Boba in The Mandalorian, we did expect that the character would flex his muscle at all that stood in his way.

What we got in the series however was a suddenly pacifist Boba Fett, who spent long stretches without his signature helmet on. He was a character long on monologues and short on action. And while the sudden turn of Boba Fett into a ruler who wanted to lead by respect and not fear was intriguing, the thought was never paid off. We never concretely understood why he had the sudden change in temperament. We were just asked to accept it.

The series suffered from a lack of dramatic conflict. An interesting opposing force was introduced near the end of the series in rival bounty hunter Cade Bane. It seems like the story would have gained in tension and menace had a character like Bane challenged and threatened Boba in the opening episode. There was never a face to the danger that Fett was up against. There was a masked crime gang, but we were never taught to fear them, only to believe that they had a stranglehold on Tatooine. It seems there is a strong story to be told here, and I wonder what employing some Breaking Bad level tactics could have revealed. Breaking Bad put on a masterclass of revealing one menacing underworld character at a time that the main character had to go through. Each character was introduced as unhinged and brutal in their own way. From Tuco Salamaca to Gus Fring, we always knew exactly who was threatening the well-being of the characters in Breaking Bad. In The Book of Boba Fett, evil had no face. We never got to see Boba really agonize about who he was up against. It would have led to much more dramatic storytelling and still could have worked with the slow burn tempo of the opening episodes.

In the end, all of our heroes come back to Tatooine to assist Fett in his defense of the town from the Pike Syndicate. Big shootouts and set pieces abound, and we are given some cool and noteworthy action. The setup gives an excuse for Boba Fett to satisfy fan desires by showing him riding on top of a fearsome Rancor beast through the dusty streets of Tatooine. The beloved Grogu shows up and saves the day in Boba Fett's show with his new mastery of the Force. In the end, Fett is seen as the hero of the town and the other characters go off on their next adventures.

While the ratings proved to be a success, you have to wonder where the story of Boba could go from here. Will a season two see him defending the town from a new crime gang?

I was expecting to see some tie in to the Han Solo Star Wars film, which heavily featured crime syndicates. The Emilia Clarke character from that film, Qui-ra, was set up as a capable crime lord working alongside Darth Maul. That would have been a blockbuster worthy pairing to be the tormentor of Boba Fett in this series. But they were no where to be seen. Instead we got a masked gang who we had to accept as being brutal and ruthless.

In the end, The Book of Boba Fett feels like a series searching for an identity. There are cool sequences that lean into the space western trope. There were soulful moments where Fett learned the culture of the Sand People, where it felt like Star Wars culture was moving forward. But then there were also the bland gangster scenes that felt like they could be further developed. And lastly, there were full episodes devoted to The Mandalorian, which served as great asides in that parallel story, but felt shoe horned into a series supposedly building up Boba Fett. It makes you wonder if this wasn't a part of the original series vision, but came down in feedback from Disney looking to get the most popular characters of the new Star Wars era back on screen as soon as possible. Understandable from the Disney brand perspective, but it came at the cost of muddling the narrative around Boba Fett.

The positive side is we are still getting more Star Wars live action. While the series didn't take big risks or develop Boba in the most coherent way, it did create some magical visuals and nostalgic Star Wars vibes that kept me entertained. I'll always want the best for Star Wars, but I'll keep coming back for their live action offerings whenever they drop.

Next up, Ewan McGregor returns in the title role for the upcoming Disney Plus series, Obi Wan Kenobi.

A presence we have not felt since...

A DAO is Trying to Buy the Denver Broncos

As we rocket through 2022, the web3 and NFT space continues to evolve at warp speed.

Grabbing headlines today, is the latest DAO with an ambitious moon shot set out before it. The aptly titled, BuyTheBroncosDAO is attempting to do exactly what its name pitches, become the first DAO to buy a major sports franchise, in this case the NFL's Denver Broncos. The latest estimate on the value of the franchise is sitting at around 4 billion dollars.

BuyTheBroncosDAO is the latest in pithily titled and boundlessly ambitious DAOs set out to do something extraordinary and culture changing. Sports teams have famously been publicly owned before, like the Green Bay Packers, but this would mark the first time that a professional sports team went fully web3 native, should the DAO succeed in their mission.

Part of the DAO's team include former blue chip tech lawyers and entrepreneurs with solid looking track records. The team is doxxed and their reputations seem legit and built for a project along these lines. The team has also smartly wrangled some political players into the early PR for the project, with Colorado governor Jared Polis being quoted heavily by business blogs and coverage. Polis comes out entirely in favor of the DAO succeeding, which looks to serve his state's political agenda of becoming a crypto first state. This is PR where everyone can win.

While web3 famously generates insane amounts of capital, a funding aim of 4 billion dollars is still a highly ambitious target. This is acknowledged by the founders of the DAO, unlike previous DAOs which have set an all or nothing approach to their financial goals. The founders of BuyTheBroncosDAO have lower tiered contingency plans that include raising only a portion of the 4 billion dollar franchise valuation, and then partnering with traditional investors to round out the purchase. It appears they are willing to stick with the project while having a firm grounding in reality.

The founders have also undertook a bit of financial engineering, which has caused previous DAO attempts to stumble when it comes to regulation. Instead of creating a separate LLC business entity for the DAO, which would be subject to high taxation and regulation, the founders are looking to establish a co-operative, much like how the outdoor brand REI is structured. This would give governance to the members of the DAO, while avoiding the scrutiny of higher taxation and regulation. Again, it seems the project has their financial and legal ducks in a row as they head into their opening sales.

The project has a launch target set for early March, and are currently hitting the PR trail hard and trying to drum up support for the ambitious cause.

We are still so early in the history of web3 and DAOs specifically. We haven't even really stepped onto the ambitious roadmaps they have set out. Only time will tell if this is a feasible and revolutionary way to organize group efforts and funding. On paper, it is all very sexy and exciting. Of course, once the first DAO succeeds, and changes history, it will only accelerate the momentum of the movement to push the boundaries further.

I can't help but think this whole group financial thinking was triggered by the success of reddit's Wall Street Bets and their single minding mooning of the Game Stop stock. This episode proved that even the most money loaded institutions are actually vulnerable to collective passion and pooled resources. This is the promise of web3, NFTs and DAOs. Right now we are seeing a million archers pulling back their bows with hopes of revolution. With hopes of re-writing the tired stories of a world that has forever been dominated by the 1 percenters. If these bands of rebel archers can band together and focus their passion and resources, they have a chance to chip away at the control of the old world and old money.

This is an exciting promise.

This is what deciding to invest in something like BuyTheBroncosDAO represents. Before this time, there was never a chance for someone off the street, with no connections and no qualifications to be a part of bidding on a major sports franchise. If they succeed in achieving the impossible, what else previously considered untouchable will fall next?

Street Fashion in the Metaverse

Street fashion might not sound like a perfect analog for the NFT space, yet early on it's seeming like a match made in metaverse heaven.

Lately, Bobby Hundreds, owner of the street brand, The Hundreds, has become an NFT uber-evangelist on full blast across his social channels and podcasts. He's turned into this inspirational, almost Steve Jobs type figure, who has made it his mission to open up the NFT space and personally onboard as many people as possible.

Last year The Hunrdeds had their own NFT drop called the Adam Bomb Squad, consisting of illustrated bomb characters that have graced the brand's streetwear for decades. The founder of Hundreds ah-ha moment was when he realized they were sitting on this deep legacy of IP and a super passionate community: the two main drivers of a successful NFT project. After a few tests, The Adam Bomb Squad was a success. Selling out its first mint and now experiencing a healthy life cycle on the secondary market. This has only fueled Hundreds enthusiasm and conviction in the space. And like I said, he's bringing as many people with him as possible. Including all of his OG streetwear friends, which means street fashion could really be the next big thing to follow art into the metaverse.

Another early streetwear foray into the metaverse famously came from RTFKT and their fusing of meta-video game, hyper aesthetics to create a line of virtual sneakers and become the first famous metaverse fashion brand. Nike took note and acquired RTFKT just when their heat couldn't get any hotter.

Streetwear circles tend to be tight and insular, so it was no surprise, yet also a pleasant surprise, when RTFKT tapped streetwear legend Jeff Staple to bring his game-changing and iconic Pigeon Dunks into the metaverse. The alchemy of the old and new came together to create an instant classic. What must have first felt like an experimental lark for Staple, turned into his own ah-ha moment in the NFT space as he witnessed the awesome community embrace and power that comes when an authentic creator offers something meaningful and heartfelt in the space.

And so after the hype of the drop settled down, Staple is approaching the metaverse again, this time with his own solo NFT project.

Enter the Stapleverse.

A connected community universe built around Staple's iconic Pigeon brand. Here, hypebeasts will be able to mint "Feed" and later have the option to risk throwing their feed to turn it into either a "Pigeon" or "Poop." It's the kind of risk it all layer that we've seen implemented in a few NFT projects. Like the Bored Apes Serum, which takes away your original Ape forever and gives you a brand new Mutated Ape in return.

The website is slick. The passion and creativity leaps off the screen. The art for the first drop is perfectly executed by illustrator B. Thom Stevenson. This week, Chapter 1 dropped. It presents a series of graphics that represents the highs and lows of living in New York. As the project builds out, Staple envisions adding references to new cities around the world to the Stapleverse.

There is a roadmap for the Stapleverse, and it's already clear that Staple has the passion and energy to keep creating in the space. With a known, authentic creator behind the project, confidence rises that this will not be a rug pull. Staple has already been a part of NFT history and now is looking to build off his legacy in the space.

There is a strong psychological connection between hypebeast street culture and NFT culture. Both worlds center around literal "drops" of their products. In both space, catching wind of early hype is credibility and currency, as well as often the difference between those who ape in early and those who live with FOMO in perpetuity.

For those who need the right Nikes that no one else has, or the t-shirt that only came from one single shop, NFTs area a kindred spirit. For streetwear and NFTs are both markers of status. And as our lives turn increasingly digital, it figures that we will need more than just a follower count to signal our status and what we are into. Found out about Bored Apes before anyone else? Your Twitter profile will be the judge of that. Get in on the first Stapleverse drop? Just flash your wallet. From now on, your cool points will be stored on the blockchain, available for all to see and judge. It's Supreme drops, but for the web3 savvy.

You won't see the long mysterious lines of people with insane kicks in questionable New York or Tokyo alleys. Instead, these early streetwear adopters will be going on whitelist quests inside of Discord servers. All hell bent on finding out first, where the the latest cool is at.

PODCAST RECO: BONG JOON HO ON THE DIRECTOR'S CUT

Rian Johnson sits down with Korean film director Bong Joon Ho to discuss the full span of his career.

There were two moments from his childhood that really seemed to stick with him and make sense as an origin story for his career in film. Bong was born in the countryside, in a lush, green town on the side of a mountain. When Bong was young, around 7, his father got a job in the city and he found himself uprooted into a concrete jungle. He said everything about the shift of environments was shocking to his system. He found the landscape harsher and colder. He found the people more serious and intense. He didn’t understand at the time why his family had to leave his birthplace and he wrestled to make sense of it in his own mind.

He also talks about how he watched Psycho around the same time, at age nine, and how it was his earliest memory of a film really sticking with him. He couldn’t believe someone could make something like that. He was fascinated by how the story unfolded, all leading up to the shocking twist at the end.

Flash forward to Bong’s filmography and you see these early imprinted themes strung throughout his work. He deals with themes of urban darkness contrasting against the beauty of nature. In his films you can feel that longing to return to the lush greenery of his childhood. Cities are often portrayed as cold and clinical places, full of calculating and equally cold characters.

Bong also speaks about the maturity of the Korean film industry. And how when he started out, there really was no industry and he would need to wear all sorts of hats to get his films going. Now, very quickly, there is an organized and unionized film system in place. He says as more opportunities have come, the Korean film scene has leveled up. He thinks that soon it will be on par with the craft and services you can find in Hollywood. In that sense, his films are much easier to make these days, because there is that shared understanding and experience in film.

He also speaks about the pleasure of being a writer director. He loves to plan out and craft his scripts. He’s working on a followup to Parasite at the moment, as well as another project. Like many creators, he has found the lockdown time to be a fruitful one and he has made good strides to set up his next projects. He also talks about his routine as a writer, and how he needs to work in cafes. He found the words hard to come by in the early days of the lockdown when everything was closed. Now that his favorite cafes are back, he is writing two films simultaneously. Hopefully we won’t have to wait too long to find out what those projects are all about.

Listen to this episode from The Director's Cut - A DGA Podcast on Spotify. Director Bong Joon Ho participates in a conversation with Rian Johnson on Director Bong's beginnings in the industry, how his early life informs his voice, and what guides him in his collaboration with actors.

Podcast Reco: M. Night Shyamalan on How I Built This

Check out the inspiring interview with M. Night Shyamalan on How I Built This. It’s a great podcast if you’re not familiar. Usually they focus on entrepreneurs and tech founders, but they’re doing a little series from the Sundance Film Festival focusing on storytellers.

I feel like M. Night Shyamalan gets written off too easily. Because of his mega-success with The Sixth Sense, he’s been branded as some kind of one-trick pony. He’s The Plot Twist Guy. Yes, that was a cool and signature moment that left a cultural dent, but as this interview reminds us, creative people are more than just a signature moment.

In this wide-ranging interview, Shyamalan breaks down his creative process. He talks about how he carves two hours out every morning to focus on writing. But he goes easy on himself. He allows himself to stare at the wall. He creates a safe space for himself and doesn’t apply un-needed pressure. His only rule is he can’t be productive in non-writing ways. Either his pencil moves, or he works out thoughts in his head. For two hours. Every morning. It’s a solid practice.

He also talks about his early beginning in film making. He grew up with a Super 8 camera and would essentially make his own versions of his favorite movies. Raiders of the Lost Ark, ET, Star Wars, etc. He says that looking back on those experiments, he realizes he missed the most satisfying part of filmmaking, the creativity. He realized that his imitations kept him busy, but they weren’t fulfilling. It wasn’t until he started trying to tell his own stories that something sparked inside of him. Since then, he’s never looked back.

When asked about Hollywood’s lack of diverse voices in storytelling, Shyamalan said he didn’t wait for a seat at the table, but he brought his own seat and tried to make the table longer. I thought that was a pretty unique and inspiring take. He says that staying true to your unique background is your power. That you have to commit to telling the story that only you could tell. Rather than trying to tell a story that Quentin Tarantino or David Fincher could tell. What can only come from you?

And finally he touched on how he has stayed creative during the pandemic. And how 2020 was actually his busiest and most productive year yet. He didn’t have to worry about traveling to promote his work, and instead he could just work. He could get his two writing hours in every day. It allowed him to write, produce and direct his next film as well as his next television project. It’s a good reminder of how to take the limitations we’re all facing, and using them to carve out a space to connect deeply with what it is that you do. May we all have more of that in 2021 and beyond.

ECHOES AND RINGS

HIS AIRNESS

MAMBA FOREVER

MUHAMMAD ALI

“THE LAST DANCE” REVIEWED - EPISODE 10

Michael jamming out

For some reason, this is one of the indelible images of the documentary for me. Michael, wearing his funky hat and sunglasses, spinning his head around randomly and listening to music. Someone says something and he peels them off. Then he goes on to brag about how he got the album before it was released because he knew the artist. He looks loose, he looks stressed out, he looks in it. How does a guy like that blow off steam? At the time, they are sizing him up for his outside of the stadium statue, but he still has games to win. The future seems certain, but he still has to put in the work. The expectations and mystique couldn’t be thicker. Rock out Michael. Headbang away.

“I ain’t Shaq” lol

I just love how he just keeps repeating that he’s not Shaq. He’s better obviously. That a team slowed down Shaq, is irrelevant when you are talking to Michael Jordan. He ain’t Shaq.

Exhausted

Yes, there was talk of Michael and the whole crew coming back to go for their 7th championship. But I don’t know how realistic that was. Jordan especially looked completely wiped after hitting that last shot over Bryon Russell. Plus, there is the symmetry of 3+3. Perhaps a three-peat is the threshold of Jordan’s godlike basketball abilities. It seems like the lonely leadership role he assumed was especially taxing. He even gets emotional talking about it 20 years later.

I wonder what would have happened if Jordan would have shared the weight of his burden a bit more. I mean, Scottie was an all-world talent along side him, and had proven in Jordan’s absence that he could lead a team in his own way to the brink. Maybe if Jordan had stepped off the gas when it came to thrashing his teammates, there would have been legitimate reserve fuel to go for 7. Honestly, this feels like a fish story with Mike saying he’d come back for one more run. And there was the incident where he snipped the end of his finger on a cigar cutter. Another downside to that nasty habit. I remember at the time people were reporting that Jordan could no longer palm the ball after the cigar cutter thing. Cradling the ball with one hand and taunting defenders was such a big part of Jordan’s game, especially late era Jordan. Maybe the fingertip thing was the last straw for the last dance.

Crazy piano Mike

I like this image of Mike in his hotel room playing the piano as the paparazzi snapped photos. It isn’t really an interview. It’s just the cameras being there when Jordan is finally getting to take a breath. He’s crazy at the piano and saying all sorts of stuff. Unfiltered. I can’t help but see his behind the scenes personality as some kind of a late 1990s Denzel Washington character. Maybe it’s Training Day merged with He Got Game. Mike is just constantly running his mouth with supreme confidence. It forced his game to back up his enormous mouth. I guess that’s a decent motivating engine. Talk yourself into a corner so much that you have no choice but to come out and be the undisputed greatest of all time. King Kong ain’t got nothing on Michael Jordan.

I’d like to see some kind of fever dream film capturing this version of Jordan. Crazy piano, cigar Mike. I imagine a multi-perspective film like Todd Hayne’s near Dylan biopic “I’m Not There.” There could be half a dozen Jordan’s cast. Denzel Washington, Michael B. Jordan, and anyone else who can channel something about Crazy piano Mike. We’d follow these versions of Jordan around, betting on what color car was about to pass by, dancing extemporaneously to his own piano music and challenging everyone and anyone within earshot. Set it all to a late 80s, early 90s soundtrack and you might get something with visual poem aspirations like the Unauthorized Bash Brothers Experience crossed with the Todd Haynes art house vibe.

Last thoughts on the Last Dance

Wow, I can’t believe that’s over. What a perfect time capsule of an era. I felt dropped right back into those NBA seasons in the late 90s. I remember how all the twists and turns and drama felt at the time. While there wasn’t much new for Jordan fanatics, the way it was stitched together and filled with all the main personalities was well crafted. It was an enjoyable experience. I can’t help but feel the heavy hand of Jordan’s perspective on the series, but as they say, winners write history. Maybe one day we will get a fair, balanced and contentious version of what happened with Michael and the Bulls. But as a Michael Jordan fan, I’ve always been here for Jordan propaganda. Especially when the footage is so ample and gorgeous. 

The lingering questions from The Last Dance remain unanswered and will resonate forward. What did the greatness of Michael Jordan mean? Did it have wider, inspirational substance that mattered outside of the game of basketball? Or is Jordan’s story a hyper competitive distillation of what happens when the American Dream crosses paths with Corporate America. The result of the non-stop competitive drive accelerated change in sport, media, business and beyond. One man was able to use the system to his advantage, paying some sort of untold price in the process. What happens to Michael Jordan the man? The man who traded his mortality on the promise of becoming a myth and a logo for excellence. After the transaction, what is left of the man? The brand and empire marches on, meaning different things to millions of people. But what does the legacy mean to Michael? Would he change anything about what happened on his journey? It all feels so carved in stone, now that the statues have been erected and armies of feet are clad in signature Air Jordans of every possible configuration. But what lies behind the myth? What is left of the young, bleeding heart of a skinny kid from North Carolina? What remains of the man after the music of the last dance has stopped? The simple, yet complex question remains: Was it worth it?

“THE LAST DANCE” REVIEWED - EPISODE 9

“It became personal with me...”

When Jordan was playing, he was a living legend. Especially on his second three-peat. He was the pop culture equivalent of The Beatles. Sure players competed against him, but they were also clearly in awe of him. After the game Jordan would get approached by his opponents asking for an autograph, or if they were really brave, a pair of Air Jordans.

Reggie Miller was not like this.

Reggie Miller was a vaudeville villain on the NBA stage. He was an anarchist whose game was fueled by entire arenas booing him. He didn’t care about being likable. He was scrappy and deadly. A last second competitor who you’d want to take the last shot. Kind of like Jordan. While Reggie’s game wasn’t the mesmerizing air show of Jordan’s, Miller was a killer competitor. One of the few guys who would take it right at Jordan. He, like Jordan was also one of the legendary trash talkers of the 1990s. When these two guys clashed, there was no love lost. There were no sneaker exchanges. It’s a marvel they actually got Reggie to appear in this documentary. Ah, brings back the memories. When Jordan was out of the game playing baseball, Miller was one of the league’s brightest stars. He wasn’t going to give up the spotlight just because MJ was back in the building.

“Michael lived a different life than the rest of us,” Steve Kerr

Although basketball is a team game, Michael Jordan stood out too much to just be one of the guys. And by the end of the Bulls prodigious run, it was very much Jordan and the Bulls. You get the feeling from this documentary that it was a pretty solitary situation for Michael. He was going to the same practice gym as everyone else, but his net worth and cultural impact was on a completely different level. How could anyone relate to him at this point? Judging by the interviews with his teammates, they were always kind of kept at arms length. The weight of responsibility fell almost solely on Jordan. Sure the losses stung everyone, but Jordan was a myth maker, and he couldn’t risk a high profile failure or embarrassment. Now was no time to appear human. That’s what his 1995 comeback was about. A chance to see Jordan, the mortal. There was now no need to repeat that story beat in this myth. This was all about getting to the top of three mountains once again. There was poetry to it. There was a certain rhythm to it.

“We’re going to win game 7”

I’m struck by how sheepish and nervous Jordan looks when he makes his guarantee. It’s not supreme confidence. It’s not swagger. He is forced into giving an answer, and he tip toes into it. It’s kind of funny now to see the doubt on his face. He and the Bulls would go take care of business, but this series was clearly no gimme.

That Indiana Pacer team was a juggernaut too. They had a deeper, tougher bench than Chicago. They could keep sending big bodies at Jordan and the Bulls, and over a seven game series, it wasn’t inconceivable that they would be able to wear them down. Also, with Larry Bird as their coach, he held a psychological key that could used against Jordan. The series ended up going seven games and was riveting playoff basketball. The Bulls would advance in the last seconds of game 7, but as Jordan admitted, this Pacer team was their greatest obstacle in this three-peat. An exhausted Bulls team would advance to the Finals, again.

“THE LAST DANCE” REVIEWED - EPISODE 8

“I’m back”

As baseball was put on indefinite hold, the NBA season moved forward. The Bulls, led by Scottie Pippen, were in striking distance of a return to their former glory. You know there was a part of Jordan that didn’t want Scottie to get all the shine of bringing the Bulls another title. Suddenly, you started getting Sportscenter nightly updates about how Jordan was seen at dinner with a former teammate, or how he’d crashed a Bulls practice session. The rumors started to grow, maybe MJ was going to un-retire and pick up where he left off.

Sure enough, he did return. And while he looked like the world’s best basketball player when he stepped back in the iconic red Bulls uniform, his game showed obvious rust. He’d been away for a year and a half concentrating on basketball after all. He looked human. And while it was fun to have him back, we were all left wondering if he would ever be the superhero we remembered him as.

Knocked out by Magic

Jordan was essentially returning to a post-Jordan version of the NBA. And the Orlando Magic were the rising team on everyone’s radar. They were powered by two of the leagues most dynamic personalities: Shaquille O’Neal and Penny Hardaway. It’s hard to remember now, but before injuries, Penny was a new kind of NBA beast. Long-armed and high flying. He was a point guard who could score on command. He and Shaq played the most entertaining brand of basketball in the league. Penny seemingly picked up right where Jordan left off. Even getting his own line of signature sneakers and iconic Nike commercials featuring a puppet version of him called Lil Penny. It was marketing gold. Penny kept winning and his sneakers became a cultural phenomenon. 

In a post-Jordan first NBA retirement, Penny Hardaway was king.

So it was only fitting that Jordan would return to take on his heir apparent. But Orlando was at the height of their powers when they met the Bulls. Chicago was still trying to figure out how to work Jordan back into their system, and he was still trying to turn himself back into an unstoppable force. It was simply too soon. And the Magic ended up knocking the Bulls out and taking the Eastern Conference crown.

There is a lasting image of a defeated Jordan, at the end of the Bulls’ bench, looking across the court at the celebrating Orlando team. He looks sickened. He looks furious. And you can tell there is something brewing inside of him. In defeat, his fires had been rekindled. His reaction and commitment to coming all the way back would lead to an era of dominance even more impressive than the Bulls’ first three-peat. But for now, the off-season beckoned.

But more specifically, Intergalactic basketball playing monsters beckoned…

Space Jam

Man, those pickup games during the Space Jam filming must have been legendary. I love how Mike extended the invite for everyone to come out and play. It was like his test drive to see where everyone’s game was really out. The ultimate scouting mission. He wanted to get comfortable with everyone before he had to face them in battle again. And he was establishing himself as the king by calling everyone out to come and kiss the ring before his comeback fully kicked in. 

And from an advertising and branding perspective, Space Jam was about 25 years ahead of its time. Talk about branded content. That’s the power of Michael Jordan and Nike to pull off a two hour shoe commercial disguised as a feature film. All based on an actual shoe spot from the year before. Talk about unstoppable branding power. I believe I can fly indeed!

Watching the best team of all time, live

I saw MJ and the Bulls play live during their mythic 72-10 season. They were in town to play the Portland Trailblazers and my Dad and I got tickets. Now I’d been to lots of games before and since then, but having MJ in the building was different. Even in a large space, even from the nosebleeds, you could feel his presence taking up the entire Rose Garden arena with its 22,000 person capacity. No one else had that kind of force with them. 

We showed up early to the game, because hey, Jordan was in town and maybe we could catch an extra glimpse of him. Sure enough we did. Hours before the actual game, MJ was out there on the court by himself. Before there was any sort of crowd assembled. When there was just media and team staff milling about. But MJ was out there on the court, putting in work. This wasn’t the playoffs. Portland wasn’t even good at the time. This was a “meaningless” game in February. But Michael Jordan was the only player on the court, hours before tipoff, working on his game. This stuck with me.

This was his first year after his baseball exodus, and watching him warm up, you could feel that he wasn’t satisfied with his level. Specifically, he was working on his post up and signature fadeaway. The weapon that would come to define his second three-peat. I watched as he repeated the same moves, over and over and over again. He would flip the ball up in the air, and let it backspin into him, like he was simulating a pass from someone else. Then he’d catch it in a crouched position, and take a series of dribbles. One or two shoulder fakes later, he would rise up, floating backwards and release the shot with a perfect arch and backspin. At one point, someone on the Bulls’ staff came out and fed him some passes in the post. But mostly, it was just MJ on his own, in an empty stadium. I kept wondering, if Michael’s the best, how come the guys who aren’t as good weren’t out there putting in work? Oh, this is the difference I remembered thinking. It would inspire me to love practicing on my own before and after games, and learning to feel those extra repetitions paying off.

I was literally at this game. And now it’s a GIF. Maybe I’m one of the specks in the background.

Hours later the game started, and Jordan was electric. Even on a meaningless February game. The Bulls’ offense was perfectly spaced as they had become masters of Phil Jackson’s triangle offense. The ball constantly kept moving. Around the perimeter. In and out. Guys finding the open man. The Bulls moved like the ultimate well-oiled machine. And every two or three times down the court, Michael would end up in the post, in the exact spot he had been practicing before the game. The results were the same too. Picture perfect fadeaways over JR Rider, or whatever Trailblazer defender was trying to stop him that night. Jordan cruised to about 30 in the Bulls’ win. Every time he touched the ball, the arena charged up again. This is what we were paying for. Even in the 300-level, you could feel Jordan’s signature competitive spirit. As he chomped through his gum and the Portland defense. This was basketball on another plane. And we were all witnesses to one of the greatest seasons every put together in team sports.

Giving The Glove a slap in the face

Wow, this segment about the Bulls versus Sonics series in 1996 has already turned into a meme. When Jordan was wiggling his head and cackling at Gary Payton claiming he “slowed Mike down,” is already plastered over the internet. I mean, the Bulls did win the series, but Payton was defensive player of the year. And it’s also true that the Sonics won two games as soon as Payton started guarding Jordan. The stats actually show that Jordan’s numbers and shooting percentages went down. That was the narrative at the time soon. With the media criticizing Sonics’ coach George Karl for not having Payton guard Jordan earlier in the series. I don’t know what Jordan attributes his dip in production too. But hey, champions get to write their own history and end up on the winning side of all the memes. 

Nevertheless, respect to Gary Payton and an additional shoutout to Shawn Kemp. Again, look at the YouTube highlights and Google Kemp’s stats. The guy actually made a case for being series MVP in a losing cause. He gave a gritty, iconic Finals performance.

“THE LAST DANCE” REVIEWED - EPISODE 7

Pain of three

The game doesn’t look fun anymore at this point. At this point, after the Bull’s second title and Jordan serving as the international face of the Dream Team, we have reached peak Jordan-mania. He had conquered the basketball world and exploded the importance and profile of the game worldwide. In many ways, Michael Jordan was the NBA. He was existing on another plane. Playing a game beyond the game. On and off the court he had an untouchable aura. And you can see here, it was taking a toll on Michael Jordan the human at the center of the global phenomenon.

However the task at hand was to pick up the ball and keep on winning. With the entire league gunning against him, Jordan grew even more hardcore with his training and weights routine. The media smear campaign around his gambling and bullying of teammates would intensify. Michael prickled and recoiled from all the heat. Shutting himself off from the media and focusing on winning basketball games. As usual, he began taking all of these media slights personally, and churning them into his legendary fuel.

The biggest basketball slight of the season would be Charles Barkley winning the MVP award. Yes, Charles had an incredible season with the Phoenix Suns and was a legendary Hall-of-Fame player in his own right. But when the award was announced, it felt more like he was winning the “best player in the NBA whose name isn’t Michael Jordan” award. Predictably, Jordan took offense and powered his game in the NBA Finals to another level, which yielded the Bulls third straight NBA championship. Only at the celebration, Jordan didn’t seem overcome with emotion as he had after his first title and he didn’t seem overjoyed as he did in 1992. He seemed flat out exhausted. There was even talk of him retiring. He probably just needed a summer off. The dude looked flat our spent from being a living god slash superhero for the past three years.

Father’s death

The tragic news of his father’s murder came in the offseason. It was the final blow in a long run of tough times for Jordan. It also had the effect of turning him back into a sympathetic character. It was a reminder for the hype-crazed media that this global icon was indeed human. A son who had lost his father. It cast a further shadow over what had been an already subdued championship off-season. There would be no celebrations. Just reflection and meditation as Michael looked toward the future.

“I have nothing left to prove”

After the dour championship anti-celebration and his father’s death, it came as a shock, but not a huge surprise that Jordan would step away from the game. At the time, as a fan, it felt inevitable that the Bulls would keep on winning and had a legitimate chance to win four titles in a row. But we would never get the chance to find out when Jordan called it quits. While the sports world was robbed of the most iconic figure since Muhammad Ali, Jordan had already created a legendary career. From his perspective, he’d done it all. Proved himself as an individual dynamo, and then, three times over, proved that he had the ability to elevate his teammates and franchise into the stratosphere. He would leave a gaping hole in the sport landscape, but his legend was already assured of living on.

Why baseball?

As a young athlete in the middle of both a basketball and baseball career, Jordan’s devotion to baseball was a validating force in my own choice to play the game. I even opted for a “like Mike” semi retirement of my own from basketball as I went all in on baseball. (I would miss the game too much and rejoin the basketball team mid-season.) While the casual fan and media would criticize Michael’s “Detour” into baseball, I understood what it was doing for him as a competitor. For one, it lowered the stakes and profile of what he was doing. There were no expectations of the world’s best basketball player trying to give it a go on the baseball diamond. Secondly, it allowed Jordan to start at the beginning of an athletic challenge. The whole journey of building fundamentals, learning the mental game and challenging himself to move up the rankings on his team lay in front of him.

At first, it seemed like a media stunt. Or maybe even some far-flung marketing move by Jordan and super brand Nike. Eventually Nike leaned into these conspiracy rumors with a Steve Martin helmed Super Bowl commercial. But as Jordan stayed at baseball, the results and his game improved. His body even slowly started to morph into that of a baseball player as his training regime fully shifted to meet the demands of the game. He built more long term stamina and trained himself to adjust to the repetition of baseball. Eventually he got into a groove. He started stealing bases. His speed was still elite at this point. Baseball people speculated that he could possibly become a base-stealing specialist if he kept at it. He knocked a few balls out of the park. He moved up the minor leagues. His batting average rose as he entered the fall leagues.

As baseball entered the winter, it also entered into intense labor negotiations. The major leagues were headed for a strike and stoppage of play. The commissioner talked about starting the season with “replacement players.” Basically offering open tryouts to amateurs for the chance to officially play for big league clubs while the real major leaguers were holding out. For a fleeting moment it seemed like Michael Jordan could be the world’s most iconic replacement player. But he quickly came out and said he wouldn’t break the picket line, and that he stood with the major league players in their protest. 

“THE LAST DANCE” REVIEWED - EPISODE 6

The price of Immortality

I remember watching along at the time, that Jordan seemed different after the 1992 championship. Maybe he was tired. Maybe he was lacking in motivation. But he seemed meaner, angrier and with a much stronger physique. In 1992, it almost felt like he still had some child-like innocence about him. Like the game was a joy for him to play. He reminded me of the legendary baseball player Ken Griffey Jr. who was known for smiling and blowing bubbles the whole game. But in 1993, Jordan had some kind of shadow hanging over him. Even as a kid, I remember thinking that the game didn’t look fun for Jordan anymore. He was scowling, yelling more, getting more technical fouls. Something had changed.

Here we get to see the dark side of being Michael Jordan, the man everyone wants to be like. The doc shows take after take of Jordan delivering the same line over and over again in a high production interview session. Just imagine sitting in all those interviews, commercial shoots, media junkets, after practice talks, etc. Imagine having to be fully on and in character as super human Michael Jordan at all times. Think about how even celebrities and politicians were affected by Michael. This was never really about basketball. This was a grand business experiment in crafting an image. It was corporate politics. In an era before transparency and social media, with enough time and money, someone could create a sexy, mysterious, globally beloved image—and offer the public no real view into the human at the center of it. Michael Jordan’s life turned into a real life Truman Show level reality show. Only the cameras weren’t all access. We were flooded with the most premium images and videos in a high spending media era. The result was that we were sold an idea. The idea of the people’s champion. The idea that if you pursue greatness you have a fighting chance of achieving immortality. A 360 dunk here. A Big Mac there. Spike Lee holding up some Air Jordans over there. And Michael Jordan holding up another NBA championship trophy. Turning into the singular narrative arc in a team sport. He was marketed more as an individual athlete, like a tennis player or a golfer.

And then, at the end of the day, Michael Jordan would go back to his hotel room, alone. A human behind closed doors, taking a deep breath, puffing on a cigar and pondering the media monster he was complicit in creating. Was he driving the businesses surrounding him? Or were the business sucking him dry and driving him? As he deliberated, the mountains of cash piled up for everyone involved. And the trophies piled up for Michael. The Michael Jordan Project had reached peak saturation levels. Perhaps foreshadowing that the “first” end was near…

The Jordan Rules

I read the Jordan Rules book as soon as it came out. I was hungry to learn more about what made Jordan and the Bulls tick. All we got back then were nightly highlights and high production glimpses like Nike commercials and team highlight videos. On VHS. The Jordan Rules represented a fly on the wall view into the mystique of the budding dynasty. The press hype for the book was vicious, looking to take down Jordan as a bully. As a certified (certifiable?) MJ fan, I braced for the worst.

The accounts I found in the book were just a collection of anecdotes that just sounded like team sports. Players talking trash, fights breaking out in practice, alpha personalities exerting their dominance. All the episodes sounded like what I had already experienced on my teams. I breathed a sigh of relief. The Jordan Rules was shocking to non-competitive minds who believed that everyone deserved a participation ribbon. But to anyone who had ever dreamed of winning anything, there was nothing out of line. The only difference between what was going on between MJ and his teammates, and what happens in every high school locker room was that it was happening with famous millionaires. However, if the Jordan Rules were an attempted smear campaign, they seemed to have the opposite effect. They merely became another gospel account of Jordan’s legendary competitive nature. He was emerging as a kind of Steve Jobs of competitive sports. Stressing every detail. Demanding the best out of the weakest links. And as they say, you can’t argue with the results.

Going for 3 / The Knicks

The Knicks presented a more made-for-TV version of the Bad Boy Pistons. Pat Riley had stacked the Knicks with hard-nosed defenders who had crafted an identity out of slowing the game down to a wrestling match. The Knicks could control the pace and score of the game. They would be perfectly happy with a final score of 62-57. They weren’t going for highlights. They were playing the long game. They wanted to mentally and emotionally drain their high flying opponents.

There would be flare ups in the match up, but not to the Pistons versus Bulls levels. I think Jordan and Patrick Ewing were too good of friends for true hatred to spill into the series. Still, the series was a spectacle and felt vital with the key matches being played at Madison Square Garden. It was truly must see TV. The Bulls got down in the series, but Jordan willed them back after spending some late nights, soul searching, in Atlantic City. A foreshadowing of darker headlines looming on the horizon.

“I have a competition problem”

This episode fully slides into Michael’s well-publicized gambling hobby. He seems in full denial of having a problem—but as he says, he is well-funded and still more than able to provide for his family. Everyone has to blow off steam somehow. When your bank account has that many funds in it, even the side bets become shocking headlines. But taken in context, maybe it’s overblown. Of course, we don’t like our heroes to have vices, so it’s a reality we all must reconcile. To me, it seems huge and noteworthy that no one has ever accused Jordan of betting on his own performance on the basketball court. Maybe he has a gambling addiction, but it appears there are boundaries.

After months of not talking to the media, this is how Jordan dressed when he went on national TV to deny he had a gambling problem.

And yet again, we see how Jordan takes headlines and barbs thrown at him in the press and eats them for breakfast, as his fuel to power himself and his team to another victory. It’s almost like he needed to power up the Knicks to Bad Boy Piston levels, so he spent a late night gambling, created a media scandal around that, and then had a basketball team and negative press to overcome. As though he needed to get the last laugh. “Who cares if I’m up till 1am in the playoffs playing cards, my performance didn’t suffer. Maybe it was enhanced.”

Michael gets the last laugh. Again.

“THE LAST DANCE” REVIEWED - EPISODE 5

“That Laker Boy”

Man, this is emotional seeing Kobe Bryant talking about his idol so soon after his death. Kobe is back to life, full of life, tickled to be talking about his hero and literal role and game model. I find this relationship fascinating. For such a vengeful person as Jordan, it seems surprising that he would have embraced Kobe and put him under his wing. And really, this relationship was a clandestine one. Until the memorial for Kobe, when Jordan detailed some of their connection and signed out by saying “Rest well little brother,” the world never really had an eye into what was going on between the two all-time greats. There could be a whole documentary examining what that mentorship was like.

It was also revealing to see the throwback footage of a veteran Jordan talking trash about “that Laker boy” in the lockeroom of the All-Star Game. Surrounded by the game’s elite, Jordan almost seems defensive in obsessively talking about Kobe. It’s like he realized the young Bryant was a formidable threat, even at age 18. It speaks volumes that the young gun Kobe could get in Jordan’s dish like that. If only we had that time machine that could let peak Jordan and Kobe go at it. You know they would both relish in the chance to prove themselves. And we would all benefit from the spectacle of seeing fierce competitors locked in a battle for securing their all time legacies.

It really seems like Kobe “got” Jordan, and vice versa. Kobe faced the ridicule of “copying” Jordan’s game. I’ve never really understood that criticism. Why wouldn’t you copy the greatest to ever play the game? And so what that Kobe had the physical gifts, and mental approach to emulate MJ better than anyone else. Kobe was a pure disciple of Jordan, and for everyone wishing for the second coming, I hope they enjoyed Kobe while he was here. There was a fluidity to the fire that both players played with. I won’t get sucked into the GOAT argument here. For me, Jordan is the unshakeable king. But I also hold Kobe and LeBron in high regard. It’s like appreciating the work of different artists. Just because I love Picasso doesn’t mean I must disrespect Van Gogh. Generational sport talent is no different. I will say that Jordan touched the psyche in a more mythic way than Kobe or LeBron ever did. Jordan was almost like living, flying pop art. He was a Warhol can of soup. He was a Darth Vader wielding a lightsaber. He wasn’t just a basketball player, he was an icon. A personification of greatness. Maybe Mohammed Ali was the only other persona from sport to ascend to this kind of rarified position. Jordan was the perfect storm of basketball talent and a sustained and genius image making experiment. He transcended the sports pages and became an indelible meme on our psyches.

Signing with Nike

It’s funny to see the whole Nike singing reduced to a simple “My parents made me do it.” It’s one of those great time machine moments, where you go back in time, have Mike sign with Adidas and see if the story and cultural storm reaches the same zeitgeist. I’m a longtime Nike and Jordan fanboy to believe that it was the particular fusing of the man and the brand’s DNA that created the cultural impact they did. Nike was taking big swings and risks to get their athletes into popular culture, before that was a given pipeline. Other brands celebrated sports stars. There is a key distinction there for those paying attention.

Being “bigger than basketball” is now a common mantra. Now every season a handful of athletes are tagged “game changers.” Top athletes are now expected to be singer brands—taking to social media with the eloquence and ambition of CEOs and global business moguls. But before Jordan, bigger than basketball wasn’t a thing. Yes, you could be very good at the game, and become a superstar on the court. But there was no pathway to connect sport stars with a global business platform. Jordan created that template. Jordan excelled at the game on and off the court. He showed up to the arena in a fine suit, in an era where everyone else was wearing baggy sweatpants and hoodies. He defined a whole other type of game. And that separation built an unshakeable image and eventually moved untold billions of dollars in products.

1992 NBA Finals 

This series was a watershed moment for me personally. It pitted my favorite player, Jordan, against my favorite team, my hometown Portland Trailblazers. All year long there had been growing hype that the dream Finals matchup would be Michael Jordan versus Portland’s Clyde Drexler. Time has faded Drexler’s star from popular memory, but at the time, it was a vital debate. Jordan and Drexler finished first and second in MVP voting. Their games were similar—both predicated on owning the airspace high above the rim and delighting fans with insanely creative dunks.

The Last Dance doesn’t delve very deep into this series, other than to highlight Jordan taking offense at being compared to Drexler. And as Mike says, “that’s all I needed.” However, the series, wasn’t a sweep. It was tied 2-2 after four games. The Blazers had a chance to send the Bulls to their first ever Finals game 7, when they took a commanding 15-point lead into the fourth quarter of game 6, at Chicago Stadium. Phil Jackson and the Bulls even seemed to concede the game, resting Jordan for the fourth quarter, as a bunch of Bulls scrubs and Scottie Pippin mounted a comeback that would result in Chicago’s second title.

Clyde Drexler was a great player—he was even certified as one of the 50 greatest NBA players of all time. He was a member of the legendary Dream Team alongside Jordan. However, in this one-on-one duel with Jordan on the highest stage, he couldn’t pull off the upset. Clyde the Glide was a soft-spoken assassin. He didn’t talk trash. He didn’t give memorable quotes. His value lay entirely on his other worldly athleticism and all-star abilities on the court. He seemed mild mannered. He was knocked for not having a killer instinct. In the end, Jordan’s force of personality and unwavering obsession to dominate won the day. I just history would remember how hard the Blazers pushed Jordan’s Bulls. It wasn’t a cakewalk, even though the series has turned into a footnote in the narrative of Michael Jordan’s transcendence.

The Dream Team

This was absolutely the moment Michael Jordan became the clear face of the NBA. And maybe the brightest that an American athlete could possibly stand on the world’s stage. Magic and Bird were alongside him, as the icons of the 1980s, to pass the baton and sit back and watch as MJ took the pedestal they built and elevated it by an order of magnitude. The Dream Team would captivate Europe and plant the basketball seed in the hearts of a next generation of talent that would turn the continent into a hotbed of talent. 

Here we get another tale of vengeance as Jordan and Pippen vilified poor Tony Kukoc who had been drafted by the Bulls. These kind of stories feel frivolous and childish taken one at a time—but seeing these beats of imagined revenge pile up, you really see how the motivational engine of Jordan’s psyche worked. It all seems like a ripple affect of Jordan being bullied by the Pistons. Once he conquered his demon, that bullying instinct worked itself into his DNA until he in turn felt the lust of “administering pain.”

All this Dream Team footage has been poured over and used in other docs before, and it’s also interesting to see how even at the time, all of the other stars clearly looked up to Jordan. Just how he wanted it. He had a magnetic aura that set him apart, even when he was on a team of the 12 greatest basketball players ever assembled. Jordan was something else then, and the legend has only solidified his differences since then.

“THE LAST DANCE” REVIEWED - EPISODE 4

More Detroit beef

It’s funny how this Detroit versus MJ rift is getting dragged back into pop culture. To fans who lived during that era, this is nothing new. But it is interesting hearing from all sides a couple of decades later and seeing how much hate still festers. It’s dramatic sure, but after all this time it feels so petty. Detroit got theirs and then the Bulls figured out how to win. That’s history. I guess it shows you how intensely it stoked Jordan’s competitive spirit. It’s almost like he still seems himself as a victim of the Piston’s bullying. Even though he got the last laugh. And you’ve gotta love how Isaiah Thomas doesn’t give an inch. He just sits there smiling and saying “things were different then.”

It’s also funny how we learn that Jordan would get on his teammates for showing any signs that the Piston’s antics were getting to them. But here he is, going on and on about how much what they did bothered him. It seems like Mike could throw far more shade if he played the “Detroit who?” card. But that’s not how the melodrama of this series goes down. It fans the flames of a decades long feud. Horace Grant still seems particularly snippy about those battles with the Pistons. To be honest, it’s kind of off putting to hear the 6-time champion Bulls and undisputed owners of the 1990’s carrying on about the Pistons. Maybe it was a filmmaking call to crank the drama up this much. It’s just kind of like, we get it.

I do think Jordan has a fair point about sportsmanship. It was a low blow for the Pistons not to shake hands at the end of that series. But that’s who they were. They were like method actors. Living up to their Bad Boys moniker. But you know how much it had to hurt Jordan in the three years before, coming up to Thomas and the others, in the face of defeat and giving them a quick shout out. That would be enough to sway me, because you know how hard that must have been for Jordan. Year-after-year. A three-peat of failures at the hands of the same smug villains. But I do agree with Thomas, that it was a different era then. It’s not like today when all the players grow up playing traveling ball since they were 11. Back then, the money was less and the void was filled with pride and ego. Those were the table stakes. These days, even the 6th man might be making some sweet 8-figure deal. Who cares about an early exit when it also means early summer vacation. This wasn’t the case in the eighties or early nineties. You were playing for keeps. Playing to be remembered or forgotten. The money came later. Because these characters made the game so damn compelling.

1991 Finals: Magic versus Michael

Lifelong Blazermaniac here. This chapter of the story is hard to watch. It should have been Portland facing the Bulls in their first NBA Finals. Cue the avalanche of NBA conspiracy theories. But I remember the pain of watching the one-sided refereeing as the Blazers played the Showtime Los Angeles Lakers. It nearly went 7 games, but you could feel the whole country outside of Portland, and the world beyond, hoping for the marquee Magic versus Michael final. Michael versus Clyde Drexler would have to wait.

The Lakers weren’t even that great of a team at this stage in Magic’s twilight. Pippen easily found a way to shut him down by picking the legendary point guard up in full court coverage early in the game. Magic and his Lakers were knocked off balance and never really recovered. The league just needed the torch to be passed. Jordan was crowned king and a first time champion.

Original Jordan crying meme

The image of Jordan clutching the Larry O’Brien trophy, being consoled by his father, with tears streaming down his face—was an informative moment as a young sports fan. I’d gown more used to straight up meathead celebrations of NFL titans hoisting trophies and spraying Champagne with frat boy verve. Or baseball players shouting cliches about going to Disneyland. So, it was eerie and revealing as hell to have the postgame camera drift into the Bulls locker room and find the world’s most cutthroat competitor at his most vulnerable. Air Jordan had been reduced to a puddle after his achievement. 

I think this was one of my earliest indications that sport could mean something more. It could be something deeply personal and important. It wasn’t just playing a game. Or racking up wins and losses. There was something deeper going on here. And to see a hero like Jordan expressing this side of himself uncontrollably validated a single-minded pursuit of excellence in sports. There was something meaningful waiting at the end of the dark days and late nights of training. There was enlightenment or transcendence or something that my young mind couldn’t quite figure out. But I couldn’t take my eyes off of Jordan and what he was doing. His narrative locked in after that first championship. His quest for greatness became the defining narrative of the 90s. The whole world was along for the roller coaster.