AI COMMERCIAL DIRECTION
Andrew "Oyl" Miller is one of a small number of working directors producing AI commercials for broadcast. In early 2026, he directed his first AI commercial to air on ESPN — marking one of the earlier instances of AI-directed work reaching a major American sports network.
Miller approaches AI direction the same way he approaches all commercial work: concept and writing first, execution second. The result is idea-based advertising that makes the audience feel something and not just sold to.
Miller is currently accepting a limited number of AI directing projects. Inquiries welcome.
LUMA DREAM BRIEF
In early 2026, Miller submitted original AI commercials to the Luma Dream Brief — an open creative competition from Luma AI inviting directors to reimagine the commercial form, and revive dead and/or unfilmable ads using generative AI tools.
Luma Suds / No Stain Survives A young yakuza soldier makes an unforgivable mistake. His punishment: running Luma Coin Laundry, where the family's dirty work arrives by the bagful. What begins as a gritty Shinjuku crime film dissolves into something else entirely — a fever dream, a dance sequence, a glorious detergent commercial. The ultimate product demo. No Stain Survives.
Luma Taxi / Ride On In the frontier town of Luma, the horses have gone on strike. Faced with a total transportation collapse, one cowboy reaches for the future — a glowing glass rectangle, a Luma Taxi, and the complete Luma-fication of the Old West. Stagecoaches out. Self-driving vehicles in. Ride on.
WELCOME TO DEADBALL ACADEMY™
An original AI-sports comedy series. Old-school baseball. New-school chaos. Deadball Academy™ is a satirical baseball universe created and written by Andrew “Oyl” Miller. Built with AI and straddling the chalk lines at the intersection of unfiltered nostalgia and rage. It’s where washed up baseball coaches scream at iPads, bunt for power, and sell energy drinks they brewed in the dugout called STEROIDS™. Think ESPN meets Adult Swim, if both were concussed by a runaway fastball in 1987.
Every episode was written, directed and edited by me, using emerging AI tools like Google’s Veo 3 (for cinematic video generation), Suno (for original soundtracks) and iMovie. Until last week, this world and characters have only existed in Moleskin notebooks, so it has been thrilling to give their voice new form and shape. I’m excited to push the possibilities. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025.
Follow the full series on social. New episodes dropping frequently on my channels: 🎬 TikTok | 🎥 YouTube
If you have a question for the Deadball Academy™ coaches, you can email me at oylmiller@gmail.com.
Deadball Academy™ | Episode 1 — “Welcome to Hell Week”
Meet the instructors of Deadball Academy™, who are out to whip a new generation of soft prospects into shape. It’s Hell Week, where the drills are illegal and the insults are generational. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025. Tools: Pen. Paper. Google Veo 3. Suno. iMovie.
Deadball Academy™ | Episode 2 — “Coaches Roast Shohei Ohtani”
Ohtani’s generational brilliance shatters the Deadball coaches’ fragile sense of baseball purity. They respond the only way they know how: blind rage and deeply personal slander. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025. Tools: Pen. Paper. Google Veo 3. Suno. iMovie.
Deadball Academy™ | Episode 3 — “Forced to Apologize”
Legally forced to apologize to Shohei Ohtani, the Deadball coaches attempt to make nice. Needless to say, it doesn’t go well. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025. Tools: Pen. Paper. Google Veo 3. Suno. iMovie.
Deadball Academy™ | Episode 4 — “Baseball Has Gone Soft”
From torpedo bats to launch angle charts, the Deadball coaches unload on everything ruining the game. Analytics may be the future, but these guys still miss the smell of dip and bench-clearing brawls. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025. Tools: Pen. Paper. Google Veo 3. Suno. iMovie.
Deadball Academy™ | Episode 5 — “We Invented Seven Nation Army”
From torpedo bats to launch angle charts, the Deadball coaches unload on everything ruining the game. Analytics may be the future, but these guys still miss the smell of dip and bench-clearing brawls. Deadball Academy™. Written & created by Andrew “Oyl” Miller © 2025. Tools: Pen. Paper. Google Veo 3. Suno. iMovie.
AI FILM EXPERIMENTS
I’m using AI as a new kind of camera. One that hallucinates, reinterprets and attempts to capture my vision. It’s imperfect, but it’s constantly improving. I want to follow the developments and see how they can be used to further human creativity and different voices. It’s a messy and chaotic space, and I’m here for it. As a writer with a strong visual background (graphic design and studio art major, started my advertising career as an art director) AI has proven an intuitive intersection of my interests creatively.
Tools like Google’s Veo 3, MidJourney and Runway reward thinking like a screenwriter, director and editor. Prompts are an emerging skillset. And it’s been polarizing so far. I’ve acknowledged that these tools aren’t going away, so I’m trying to learn to use them from the inside. I’m interested in the space where they don’t just generate spectacle, but where they can be used as an expression of creators’ voices. Welcome to the wild, wild west.
These are my experiments to teach myself what these tool and do and for my own education to learn new hybrid skills and ways of working. If you want to talk about AI filmmaking or collaborate, you can email me at oylmiller@gmail.com.