The price of Immortality
I remember watching along at the time, that Jordan seemed different after the 1992 championship. Maybe he was tired. Maybe he was lacking in motivation. But he seemed meaner, angrier and with a much stronger physique. In 1992, it almost felt like he still had some child-like innocence about him. Like the game was a joy for him to play. He reminded me of the legendary baseball player Ken Griffey Jr. who was known for smiling and blowing bubbles the whole game. But in 1993, Jordan had some kind of shadow hanging over him. Even as a kid, I remember thinking that the game didn’t look fun for Jordan anymore. He was scowling, yelling more, getting more technical fouls. Something had changed.
Here we get to see the dark side of being Michael Jordan, the man everyone wants to be like. The doc shows take after take of Jordan delivering the same line over and over again in a high production interview session. Just imagine sitting in all those interviews, commercial shoots, media junkets, after practice talks, etc. Imagine having to be fully on and in character as super human Michael Jordan at all times. Think about how even celebrities and politicians were affected by Michael. This was never really about basketball. This was a grand business experiment in crafting an image. It was corporate politics. In an era before transparency and social media, with enough time and money, someone could create a sexy, mysterious, globally beloved image—and offer the public no real view into the human at the center of it. Michael Jordan’s life turned into a real life Truman Show level reality show. Only the cameras weren’t all access. We were flooded with the most premium images and videos in a high spending media era. The result was that we were sold an idea. The idea of the people’s champion. The idea that if you pursue greatness you have a fighting chance of achieving immortality. A 360 dunk here. A Big Mac there. Spike Lee holding up some Air Jordans over there. And Michael Jordan holding up another NBA championship trophy. Turning into the singular narrative arc in a team sport. He was marketed more as an individual athlete, like a tennis player or a golfer.
And then, at the end of the day, Michael Jordan would go back to his hotel room, alone. A human behind closed doors, taking a deep breath, puffing on a cigar and pondering the media monster he was complicit in creating. Was he driving the businesses surrounding him? Or were the business sucking him dry and driving him? As he deliberated, the mountains of cash piled up for everyone involved. And the trophies piled up for Michael. The Michael Jordan Project had reached peak saturation levels. Perhaps foreshadowing that the “first” end was near…
The Jordan Rules
I read the Jordan Rules book as soon as it came out. I was hungry to learn more about what made Jordan and the Bulls tick. All we got back then were nightly highlights and high production glimpses like Nike commercials and team highlight videos. On VHS. The Jordan Rules represented a fly on the wall view into the mystique of the budding dynasty. The press hype for the book was vicious, looking to take down Jordan as a bully. As a certified (certifiable?) MJ fan, I braced for the worst.
The accounts I found in the book were just a collection of anecdotes that just sounded like team sports. Players talking trash, fights breaking out in practice, alpha personalities exerting their dominance. All the episodes sounded like what I had already experienced on my teams. I breathed a sigh of relief. The Jordan Rules was shocking to non-competitive minds who believed that everyone deserved a participation ribbon. But to anyone who had ever dreamed of winning anything, there was nothing out of line. The only difference between what was going on between MJ and his teammates, and what happens in every high school locker room was that it was happening with famous millionaires. However, if the Jordan Rules were an attempted smear campaign, they seemed to have the opposite effect. They merely became another gospel account of Jordan’s legendary competitive nature. He was emerging as a kind of Steve Jobs of competitive sports. Stressing every detail. Demanding the best out of the weakest links. And as they say, you can’t argue with the results.
Going for 3 / The Knicks
The Knicks presented a more made-for-TV version of the Bad Boy Pistons. Pat Riley had stacked the Knicks with hard-nosed defenders who had crafted an identity out of slowing the game down to a wrestling match. The Knicks could control the pace and score of the game. They would be perfectly happy with a final score of 62-57. They weren’t going for highlights. They were playing the long game. They wanted to mentally and emotionally drain their high flying opponents.
There would be flare ups in the match up, but not to the Pistons versus Bulls levels. I think Jordan and Patrick Ewing were too good of friends for true hatred to spill into the series. Still, the series was a spectacle and felt vital with the key matches being played at Madison Square Garden. It was truly must see TV. The Bulls got down in the series, but Jordan willed them back after spending some late nights, soul searching, in Atlantic City. A foreshadowing of darker headlines looming on the horizon.
“I have a competition problem”
This episode fully slides into Michael’s well-publicized gambling hobby. He seems in full denial of having a problem—but as he says, he is well-funded and still more than able to provide for his family. Everyone has to blow off steam somehow. When your bank account has that many funds in it, even the side bets become shocking headlines. But taken in context, maybe it’s overblown. Of course, we don’t like our heroes to have vices, so it’s a reality we all must reconcile. To me, it seems huge and noteworthy that no one has ever accused Jordan of betting on his own performance on the basketball court. Maybe he has a gambling addiction, but it appears there are boundaries.
After months of not talking to the media, this is how Jordan dressed when he went on national TV to deny he had a gambling problem.
And yet again, we see how Jordan takes headlines and barbs thrown at him in the press and eats them for breakfast, as his fuel to power himself and his team to another victory. It’s almost like he needed to power up the Knicks to Bad Boy Piston levels, so he spent a late night gambling, created a media scandal around that, and then had a basketball team and negative press to overcome. As though he needed to get the last laugh. “Who cares if I’m up till 1am in the playoffs playing cards, my performance didn’t suffer. Maybe it was enhanced.”
Michael gets the last laugh. Again.