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Azuki NFT Releases First Fractionalized NFT

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We have hit a wall with NFTs. The word is out. You either love or hate them. But whichever side you fall on, you feel like you know what they are about. And it's either for you or not. Of course those who are writing off NFTs already, are sounding a lot like the people who dismissed the Internet as a fad back in the 1990s.

Yet, even as a convert to NFTs and the potential of web3, I can understand where the hate is coming from. It's like when the Internet only had a few web pages and you had to get access by getting "minutes" on a physical CD. The infrastructure of web3 doesn't exist yet. It forces you to use all of your powers of imagination as to what the space could look like once that infrastructure is built out. Leaving value to the power of imagination alone looks an awful lot like speculation.

But I just ask myself a simple question: Will people's lives become more digital in the future? Or will people start abandoning technology. Will the Internet become the fad that it was predicted to be in the 1990s? If you think people's lives will be more digital than they are today, then that is a vote of confidence for web3.

But if web 3.0 is the destination for mainstream adoption, we will start needing more than imagination and speculation to get us there. This means we need innovation. We don't need cryptopunks version 47. We don't need 394 different flavors of monkeys. We need honest innovation that unlocks the next chapters of this story. We need NFT projects that make people go "oh, I never thought of that." We need NFT projects that move the needle and start filling in the wild imagination of early adopters.

This brings me to a new wave of NFT projects that are standing out. Projects like Azuki NFT, an anime inspired PFP project that comes with a blue chip pedigree and an ambitious roadmap to match. Azuki started out as a series of anime inspired characters and a promise for future metaverse integration. Its members have worked for Marvel and Disney before, and what they are looking to accomplish is directly related to that path. Instead of designing characters that raise the stock prices for Disney shareholders, these creators are looking to mint original IP that will fund their own vision that they will be able to control and profit for. No longer putting their hard labor in for the House of Mouse, they are out to make an impact for themselves. This is the promise of web3. Digital ownership that many can participate and profit in.

The Azuki NFTs quickly shot to the top of the NFT rankings and their floor price quickly vaulted out of reach for most. Which makes their recent offering intriguing. They have just "fractionalized" one of their IP's core characters, a bean farmer named Bobu, and offered those fractions at an affordable mint price for new members to join the community. There were 50,000 such fractions minted and they went fast.

Azuki is promising that the Bobu fractional NFTs will be an experiment in project governance. Effectively creating a DAO based around one of the characters in their world. It's like if JK Rowling suddenly decided that Hagrid was going to be owned by the fans and offered shares of ownership in the character. Holders of the fractional Bobu NFT will be able to vote in the community to help decide the direction of the character. The projects roadmap lists ambitions to create animations, games and even films around the Azuki universe, and Bobu's fate will be fan controlled. This is having a stake in the game. And as word of the project moves forward and sales of the fraction continue to rise, they will keep generating more funding that goes towards fulfilling their future ambitions. It's a brilliant marketing move that has brought more attention to the Azuki brand, and has also lived the spirit of web3 by giving those who missed the initial wave an affordable entry point into the project. It's a show of innovation that could be adopted by other out of reach NFT project like Bored Apes, should they look for ways to acquire new members in a future wave of the project.

It's still early innings for these projects, but every time one project decides to try something new, the whole space can learn and benefit from the attempt. And hopefully, we will see more of these properties taking risks and trying to add new innovations to what they are offering. One of these days, someone will add a new use case that will serve as the springboard to mass adoption of web3. We are still playing in tech savvy, early adopter spaces. But with every new attempt, the mainstream gets a little closer. Innovation is the only path toward opening the floodgates. Because everyone who already cares about NFTs is here and content. It's the 99% that need to get excited about this space, and so far, they haven't seen anything that gives them enough FOMO to join. Yet.

Shibuya NFT Creates Web3 Native Film Platform

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Hollywood has long been looking for new ways to fund and market films. With the emergence of NFTs and web3, filmmakers and film producers have actively been searching for ways to harness the exponential fund-raising potential that the space has demonstrated. As out-of-nowhere, original IP like Bored Apes have vaulted into the spotlight, Hollywood has been left on the outside looking for where they can plug in their IP.

Yes, we have seen traditional IP money printing NFT launches around the typical tentpoles. Marvel and Star Wars minting one off collections for a limited number of fans. But these moves are a flash in the pan. Web3 has moved on from the quick flip, cash grab days, into having a large concentration of smart and creative people looking how to build out meaningful ecosystems within the space. With web3 native creative projects, it seems like eventually, the next Star Wars or the next Harry Potter could be spun out of passionate creative team delivering surprising characters and worlds to an adoring and high-spending audience that funds higher production ways to bring those creations into the world.

The latest web3 film attempt to step onto the stage is the Shibuya project by crypto-creators @pplpleasr1 and @maciej_kuciara. What they have brought to the table is a stylish website and the opening moments of an original animation that hearkens to the style of Japanese anime powerhouse Studio Ghibli. The website features a stunning and modern version of Tokyo's central hub, Shibuya, rendered in a metaverse friendly style that has all sorts of future leaning implications. The film, is an Alice and Wonderland style animation, which ends with a cliffhanger of Alice standing in front of two doors, left and right.

As you get into the project details, you see that you can mint a "Producer Pass" which acts as a governance token to the project's DAO. With the NFT, you can vote for which door Alice should open. It's like the interactive films that Netflix has been playing around with, only in this case, you vote with buying into the ecosystem. Once the votes have been cast, it will unlock Chapter 2 in the story, upon which a new round of Producer Passes will be minted and the process of deciding the main character's fate will be in the hands of the community again.

The project also has "White Rabbit Tokens" that will be generated based on how early users join the project. The earlier you get in, the more tokens you will accumulate. At the end of the film, the film itself will be fractionalized into an NFT, and all participants will be able to stake an ownership in the final film.

Hopping into the Discord and AMAs you find that there are plans of this being the first film in a web3 film platform, where original stories will be created, and then delivered "direct-to-community." It's like Netflix meets Patreon or other crowdfunding analogies from the web2 era.

Again, reverse engineer your favorite franchise, and you can start to see how a launchpad for characters and stories could escalate. Luke Skywalker could have been introduced this way. George Lucas could have presented the opening atmosphere of Star Wars and allowed fans to buy into it from the get go. Imagine owning an NFT minted in 1977 that represented a share of ownership in the character Darth Vader. The future is impossible to predict, but creative minds are actively looking how to scale their original stories and turbocharge their development and funding via the power of web3.

It's also possible that eventually Hollywood will see the profit potential in fans wanting to have some skin in the game of the franchises they love. What if instead of having an Ironman lunchbox, you could own a part of Ironman, and participate in the success and profits of the character moving forward. Suddenly we aren't talking about fleeting animal illustrations. We are talking about cultural forces opening up and rewarding fans' for their passion and promotion. Think of the money big studios could cut from their marketing budgets, if they just allowed an energized and invested audience to preach the good word and hype up the latest release. We are several steps from this point, but all signs and ingenuity are pointing this way.

Until then, check out the Shibuya project and see if the community will send Alice through the door on the left or right.

Boba Fett Chapter 7 Review

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Well, The Book of Boba Fett has come to an end.

While the lasting reactions and memories of the show will take some time to settle in, I can give a glimpse of what I was feeling in real time. The bar for the series was quite high, coming off of the smashing success of The Mandalorian, so it had a tough task looking to meet those expectations.

In the end, the latter series did not top what they were able to achieve with the former. Boba Fett feels like a sidestep in the more sweeping thematic story of The Mandalorian. It was an amusing aside that created some all time visuals, but that left fans scratching their heads about the sudden U-turn in attitude from the titular star.


In the head canon of fans, Boba Fett was the most badass bounty hunter in the galaxy. A man who once stood up to Darth Vader. A loner who Darth Vader had to plead to use more humane tactics. With this build up of a character that was long fan beloved, and extremely limited in actual screen and story time, we had no idea what we were in for. But given the triumphant and brutal return of Boba in The Mandalorian, we did expect that the character would flex his muscle at all that stood in his way.

What we got in the series however was a suddenly pacifist Boba Fett, who spent long stretches without his signature helmet on. He was a character long on monologues and short on action. And while the sudden turn of Boba Fett into a ruler who wanted to lead by respect and not fear was intriguing, the thought was never paid off. We never concretely understood why he had the sudden change in temperament. We were just asked to accept it.

The series suffered from a lack of dramatic conflict. An interesting opposing force was introduced near the end of the series in rival bounty hunter Cade Bane. It seems like the story would have gained in tension and menace had a character like Bane challenged and threatened Boba in the opening episode. There was never a face to the danger that Fett was up against. There was a masked crime gang, but we were never taught to fear them, only to believe that they had a stranglehold on Tatooine. It seems there is a strong story to be told here, and I wonder what employing some Breaking Bad level tactics could have revealed. Breaking Bad put on a masterclass of revealing one menacing underworld character at a time that the main character had to go through. Each character was introduced as unhinged and brutal in their own way. From Tuco Salamaca to Gus Fring, we always knew exactly who was threatening the well-being of the characters in Breaking Bad. In The Book of Boba Fett, evil had no face. We never got to see Boba really agonize about who he was up against. It would have led to much more dramatic storytelling and still could have worked with the slow burn tempo of the opening episodes.

In the end, all of our heroes come back to Tatooine to assist Fett in his defense of the town from the Pike Syndicate. Big shootouts and set pieces abound, and we are given some cool and noteworthy action. The setup gives an excuse for Boba Fett to satisfy fan desires by showing him riding on top of a fearsome Rancor beast through the dusty streets of Tatooine. The beloved Grogu shows up and saves the day in Boba Fett's show with his new mastery of the Force. In the end, Fett is seen as the hero of the town and the other characters go off on their next adventures.

While the ratings proved to be a success, you have to wonder where the story of Boba could go from here. Will a season two see him defending the town from a new crime gang?

I was expecting to see some tie in to the Han Solo Star Wars film, which heavily featured crime syndicates. The Emilia Clarke character from that film, Qui-ra, was set up as a capable crime lord working alongside Darth Maul. That would have been a blockbuster worthy pairing to be the tormentor of Boba Fett in this series. But they were no where to be seen. Instead we got a masked gang who we had to accept as being brutal and ruthless.

In the end, The Book of Boba Fett feels like a series searching for an identity. There are cool sequences that lean into the space western trope. There were soulful moments where Fett learned the culture of the Sand People, where it felt like Star Wars culture was moving forward. But then there were also the bland gangster scenes that felt like they could be further developed. And lastly, there were full episodes devoted to The Mandalorian, which served as great asides in that parallel story, but felt shoe horned into a series supposedly building up Boba Fett. It makes you wonder if this wasn't a part of the original series vision, but came down in feedback from Disney looking to get the most popular characters of the new Star Wars era back on screen as soon as possible. Understandable from the Disney brand perspective, but it came at the cost of muddling the narrative around Boba Fett.

The positive side is we are still getting more Star Wars live action. While the series didn't take big risks or develop Boba in the most coherent way, it did create some magical visuals and nostalgic Star Wars vibes that kept me entertained. I'll always want the best for Star Wars, but I'll keep coming back for their live action offerings whenever they drop.

Next up, Ewan McGregor returns in the title role for the upcoming Disney Plus series, Obi Wan Kenobi.

A presence we have not felt since...

Podcast Reco: M. Night Shyamalan on How I Built This

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Check out the inspiring interview with M. Night Shyamalan on How I Built This. It’s a great podcast if you’re not familiar. Usually they focus on entrepreneurs and tech founders, but they’re doing a little series from the Sundance Film Festival focusing on storytellers.

I feel like M. Night Shyamalan gets written off too easily. Because of his mega-success with The Sixth Sense, he’s been branded as some kind of one-trick pony. He’s The Plot Twist Guy. Yes, that was a cool and signature moment that left a cultural dent, but as this interview reminds us, creative people are more than just a signature moment.

In this wide-ranging interview, Shyamalan breaks down his creative process. He talks about how he carves two hours out every morning to focus on writing. But he goes easy on himself. He allows himself to stare at the wall. He creates a safe space for himself and doesn’t apply un-needed pressure. His only rule is he can’t be productive in non-writing ways. Either his pencil moves, or he works out thoughts in his head. For two hours. Every morning. It’s a solid practice.

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He also talks about his early beginning in film making. He grew up with a Super 8 camera and would essentially make his own versions of his favorite movies. Raiders of the Lost Ark, ET, Star Wars, etc. He says that looking back on those experiments, he realizes he missed the most satisfying part of filmmaking, the creativity. He realized that his imitations kept him busy, but they weren’t fulfilling. It wasn’t until he started trying to tell his own stories that something sparked inside of him. Since then, he’s never looked back.

When asked about Hollywood’s lack of diverse voices in storytelling, Shyamalan said he didn’t wait for a seat at the table, but he brought his own seat and tried to make the table longer. I thought that was a pretty unique and inspiring take. He says that staying true to your unique background is your power. That you have to commit to telling the story that only you could tell. Rather than trying to tell a story that Quentin Tarantino or David Fincher could tell. What can only come from you?

And finally he touched on how he has stayed creative during the pandemic. And how 2020 was actually his busiest and most productive year yet. He didn’t have to worry about traveling to promote his work, and instead he could just work. He could get his two writing hours in every day. It allowed him to write, produce and direct his next film as well as his next television project. It’s a good reminder of how to take the limitations we’re all facing, and using them to carve out a space to connect deeply with what it is that you do. May we all have more of that in 2021 and beyond.