MLB OHTANI 50/50
Shohei Ohtani makes history as baseball’s first 50-50 player and Tokyo honors him with113 billboards.
NIKE QUESTION RETURN
Naomi Osaka slams reporters who raise questions around her ethnicity and everything besides tennis.
NIKE VAPOR TRAIL
Cristiano Ronaldo upends a stadium by unleashing his speed on the pitch.
NIKE MAKE THEM TALK
Started a national debate by singling out individual achievement in a group-obsessed society.
NIKE WINDSHADOW
Championed a brave Olympian who confronted her experience with systemic abuse in Korea.
AMAZON MANGA SANCTUARY
Honored manga as a sanctuary, offering escape and belonging through immersive storytelling.
NIKE IMPERFECT YOU
Explored generational pressures on Japanese women finding strength in those before them.
DAPPER LABS
OWN THE GAME
Pioneered a new way for fans to connect with legendary athletes, powered by emerging tech.
NIKE PLAY NEW
Sparked a conversation around gender inequality in Japan led by groundbreaking female athletes.
NIKE DON’T KNOW YOUR PLACE
Turned an insult into a call to action for Japanese youth to stand out against the establishment.
NIKE CHOOSE PHENOMENAL
Challenged gender roles in the entrenched patriarchy of Korea.
NIKE FREE TURNTABLES
Created the world’s largest set of working turntables to launch Nike Free.
NIKE FREE FACE
Demonstrated the flexibility of Nike Free using facial recognition technology.
NIKE RUN LIKE ME
The more you hit the “like” button, the further he runs—powered by Nike LunarGlide.
PLAYSTATION PLAYFACES
Elevated diverse faces not usually shown on Japanese TV to portray the democracy of gaming.
TRAVEL PORTLAND ODNAROTOOP
Portland indie rock band writes song in Japanese to make Portland famous in Japan.
SONY VAIO THIS IS A PEN
Celebrated the power and imagination of creators to launch Sony’s innovative digital pen.
NIKE SEVEN YEARS
When Tokyo was decided as the Olympic host, we reminded Japanese youth that their potential is up to them.
NIKE IGNITE THE GAME
Inspired footballers across Asia to be assertive on the pitch by encouraging them to take control of the game.
IKEA SNAP CHANGES
Demonstrated how one small change has the power to transform the feeling of your whole home.
NIKE NEW BEGINNINGS
After the devastating earthquake in 2011, Nike was the first company to respond—as athletes spoke to the healing and hope of sport.
PLAYSTATION MOVE
Launched the PlayStation Move in Japan by showing the immersive fun of motion gaming.
TRAVEL PORTLAND EXPO
Delved into the origin story of the iconic blue monster we created as the Japanese mascot for Portland, Oregon.
NIKE PRESTO RAMEN
Captured the “Instant Happiness” of Nike Presto by mixing instant ramen with internet vibes.
NIKE JUST DO IT ANIMATIONS
Celebrated Japan’s top Olympians ahead of the Winter Games.
NIKE START MOVING
Highlighted how a generation of Japanese youth written off as unambitious is already making moves.
NIKE FREE BUILDING TWIST
Demonstrated the power and flexibility of Nike Free by letting people bend an iconic brick warehouse.
AIRBNB WAGAYAS
Introduced the idea of home-sharing to a society with a very classical preconception of home.
NIKE KOREA VAPORMAX
Launched the Nike VaporMax in Korea with three powerful and iconic Korean women.
NIKE INTERNATIONAL WOMENS’ DAY
Highlighted multi-faceted women to inspire all women to unlock as many sides of themselves as they want.
NIKE IGNITE YOUR LEGEND
Let characters around Manchester recreate one of Cristiano Ronaldo’s legendary strikes.
NIKE DICE-K
A young Dice-K fan hypes up his hero on the eve of his return to the major leagues.
NIKE IGNITE ACCURACY
Fernando Torres shows off his seemingly laser-guided accuracy on the pitch, as a deflated GPS voice tries to keep up with his twists and turns.
HALEO ONE MILLIMETER MORE
Documented Japanese rapper AK-69 as he prepared his mind and body for a sold out concert at the legendary Budokan.
NIKON YOUR NEXT MOMENT
Captured the thoughts of three creators around what they think about when they take photos.
NIKE DARVISH BALL
Welcomed legendary pitcher Yu Darvish back from injury with a giant baseball signed by devoted Sapporo fans.
NIKE OWN TOMORROW
Highlighted the restless spirit of Japanese youth following the uncertainty of the 2011 earthquake.
GOOGLE BACKGROUND CHANGE
Helped launch Google’s latest feature with the help of world class technologists and choreographers.