japan

Azuki NFT Releases First Fractionalized NFT

We have hit a wall with NFTs. The word is out. You either love or hate them. But whichever side you fall on, you feel like you know what they are about. And it's either for you or not. Of course those who are writing off NFTs already, are sounding a lot like the people who dismissed the Internet as a fad back in the 1990s.

Yet, even as a convert to NFTs and the potential of web3, I can understand where the hate is coming from. It's like when the Internet only had a few web pages and you had to get access by getting "minutes" on a physical CD. The infrastructure of web3 doesn't exist yet. It forces you to use all of your powers of imagination as to what the space could look like once that infrastructure is built out. Leaving value to the power of imagination alone looks an awful lot like speculation.

But I just ask myself a simple question: Will people's lives become more digital in the future? Or will people start abandoning technology. Will the Internet become the fad that it was predicted to be in the 1990s? If you think people's lives will be more digital than they are today, then that is a vote of confidence for web3.

But if web 3.0 is the destination for mainstream adoption, we will start needing more than imagination and speculation to get us there. This means we need innovation. We don't need cryptopunks version 47. We don't need 394 different flavors of monkeys. We need honest innovation that unlocks the next chapters of this story. We need NFT projects that make people go "oh, I never thought of that." We need NFT projects that move the needle and start filling in the wild imagination of early adopters.

This brings me to a new wave of NFT projects that are standing out. Projects like Azuki NFT, an anime inspired PFP project that comes with a blue chip pedigree and an ambitious roadmap to match. Azuki started out as a series of anime inspired characters and a promise for future metaverse integration. Its members have worked for Marvel and Disney before, and what they are looking to accomplish is directly related to that path. Instead of designing characters that raise the stock prices for Disney shareholders, these creators are looking to mint original IP that will fund their own vision that they will be able to control and profit for. No longer putting their hard labor in for the House of Mouse, they are out to make an impact for themselves. This is the promise of web3. Digital ownership that many can participate and profit in.

The Azuki NFTs quickly shot to the top of the NFT rankings and their floor price quickly vaulted out of reach for most. Which makes their recent offering intriguing. They have just "fractionalized" one of their IP's core characters, a bean farmer named Bobu, and offered those fractions at an affordable mint price for new members to join the community. There were 50,000 such fractions minted and they went fast.

Azuki is promising that the Bobu fractional NFTs will be an experiment in project governance. Effectively creating a DAO based around one of the characters in their world. It's like if JK Rowling suddenly decided that Hagrid was going to be owned by the fans and offered shares of ownership in the character. Holders of the fractional Bobu NFT will be able to vote in the community to help decide the direction of the character. The projects roadmap lists ambitions to create animations, games and even films around the Azuki universe, and Bobu's fate will be fan controlled. This is having a stake in the game. And as word of the project moves forward and sales of the fraction continue to rise, they will keep generating more funding that goes towards fulfilling their future ambitions. It's a brilliant marketing move that has brought more attention to the Azuki brand, and has also lived the spirit of web3 by giving those who missed the initial wave an affordable entry point into the project. It's a show of innovation that could be adopted by other out of reach NFT project like Bored Apes, should they look for ways to acquire new members in a future wave of the project.

It's still early innings for these projects, but every time one project decides to try something new, the whole space can learn and benefit from the attempt. And hopefully, we will see more of these properties taking risks and trying to add new innovations to what they are offering. One of these days, someone will add a new use case that will serve as the springboard to mass adoption of web3. We are still playing in tech savvy, early adopter spaces. But with every new attempt, the mainstream gets a little closer. Innovation is the only path toward opening the floodgates. Because everyone who already cares about NFTs is here and content. It's the 99% that need to get excited about this space, and so far, they haven't seen anything that gives them enough FOMO to join. Yet.

Shibuya NFT Creates Web3 Native Film Platform

Hollywood has long been looking for new ways to fund and market films. With the emergence of NFTs and web3, filmmakers and film producers have actively been searching for ways to harness the exponential fund-raising potential that the space has demonstrated. As out-of-nowhere, original IP like Bored Apes have vaulted into the spotlight, Hollywood has been left on the outside looking for where they can plug in their IP.

Yes, we have seen traditional IP money printing NFT launches around the typical tentpoles. Marvel and Star Wars minting one off collections for a limited number of fans. But these moves are a flash in the pan. Web3 has moved on from the quick flip, cash grab days, into having a large concentration of smart and creative people looking how to build out meaningful ecosystems within the space. With web3 native creative projects, it seems like eventually, the next Star Wars or the next Harry Potter could be spun out of passionate creative team delivering surprising characters and worlds to an adoring and high-spending audience that funds higher production ways to bring those creations into the world.

The latest web3 film attempt to step onto the stage is the Shibuya project by crypto-creators @pplpleasr1 and @maciej_kuciara. What they have brought to the table is a stylish website and the opening moments of an original animation that hearkens to the style of Japanese anime powerhouse Studio Ghibli. The website features a stunning and modern version of Tokyo's central hub, Shibuya, rendered in a metaverse friendly style that has all sorts of future leaning implications. The film, is an Alice and Wonderland style animation, which ends with a cliffhanger of Alice standing in front of two doors, left and right.

As you get into the project details, you see that you can mint a "Producer Pass" which acts as a governance token to the project's DAO. With the NFT, you can vote for which door Alice should open. It's like the interactive films that Netflix has been playing around with, only in this case, you vote with buying into the ecosystem. Once the votes have been cast, it will unlock Chapter 2 in the story, upon which a new round of Producer Passes will be minted and the process of deciding the main character's fate will be in the hands of the community again.

The project also has "White Rabbit Tokens" that will be generated based on how early users join the project. The earlier you get in, the more tokens you will accumulate. At the end of the film, the film itself will be fractionalized into an NFT, and all participants will be able to stake an ownership in the final film.

Hopping into the Discord and AMAs you find that there are plans of this being the first film in a web3 film platform, where original stories will be created, and then delivered "direct-to-community." It's like Netflix meets Patreon or other crowdfunding analogies from the web2 era.

Again, reverse engineer your favorite franchise, and you can start to see how a launchpad for characters and stories could escalate. Luke Skywalker could have been introduced this way. George Lucas could have presented the opening atmosphere of Star Wars and allowed fans to buy into it from the get go. Imagine owning an NFT minted in 1977 that represented a share of ownership in the character Darth Vader. The future is impossible to predict, but creative minds are actively looking how to scale their original stories and turbocharge their development and funding via the power of web3.

It's also possible that eventually Hollywood will see the profit potential in fans wanting to have some skin in the game of the franchises they love. What if instead of having an Ironman lunchbox, you could own a part of Ironman, and participate in the success and profits of the character moving forward. Suddenly we aren't talking about fleeting animal illustrations. We are talking about cultural forces opening up and rewarding fans' for their passion and promotion. Think of the money big studios could cut from their marketing budgets, if they just allowed an energized and invested audience to preach the good word and hype up the latest release. We are several steps from this point, but all signs and ingenuity are pointing this way.

Until then, check out the Shibuya project and see if the community will send Alice through the door on the left or right.

Nike commercial about gender inequality in Japan receives backlash online

Article re-posted from Japan Today. By Oona McGee, SoraNews24

TOKYO—
In recent years, Nike has shown that it likes to move people, both physically with their range of sporting goods and apparel, and emotionally, with their tug-at-the heartstrings advertising.

In Japan, the sporting giant is moving people once again, this time with a new commercial called “New Girl/Play New“, which shines a light on the plight of women across the country. The ad comes with the following thought-provoking statement:

“Growing up a girl in Japan used to mean one thing. Now it can mean everything. So, what do you want to do?”

This is the main theme of the ad, which reminds viewers of some of the traditional expectations and restrictions placed on women in Japan from a young age, while also showcasing some of the nation’s sportswomen and activists who are smashing traditional stereotypes, paving the way for the new girls of the future.

The commercial has English subtitles available, so click the white gear button next to the CC in the bottom right corner to turn them on, and take a look at the ad below.

The clip shows a pregnant mother and her family learning that they’ll soon be welcoming a new girl into their lives. While their instant reaction is joy, they’re suddenly reminded of the downsides of being a girl in Japan, with cut scenes to their future grown-up daughter looking over her shoulder in fear while walking alone at night, and attending a business meeting, where she’s allowed in the room but not allowed to talk. That last scenario is one that recently played out in real-life, when Japan’s ruling party decided to allow five female lawmakers to attend their all-male board meetings…on the proviso that they didn’t talk.

Japan ranked 121 out of of 153 countries on the World Economic Forum’s 2020 Global Gender Gap Index, and the Nike ad reminds us that a report by the World Economic Forum in 2021 showed the average Japanese woman’s income was 43.7 percent lower than the average Japanese man’s income.

However, there is hope that girls really will be able to achieve anything in future, and there are some young sportswomen doing just that right now. Professional football player and female empowerment activist Ami Otaki appears in the ad, showing that women can carve a successful career for themselves by playing a traditionally male sport at a national level.

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▼ High-school sumo wrestler Rizumu Kasai is a member of the men’s competitive high school sumo team.

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▼ And 16-year-old baseball player Ayuri Shimano has played on all-male teams.

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The ad also includes appearances by wrestler Miyu Nakamura and figure skater Marin Honda, along with a scene showing Momoko Nojo, an activist working to eliminate gender discrimination, playing the role of a future Prime Minister.

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While the ad ends with a positive sense of hope for the future of women in Japan, it doesn’t shy away from presenting the problems that exist in the country. In fact, a quick look at the comments section under the video shows why ads like this are sorely needed in Japan, as many of the commenters appear to care less about the message of empowering women and more about the fact that Nike has aired Japan’s dirty laundry on a public stage.

“Currently Nike is hot on making hate speech against Japan.”

“This is a commercial that appeals for the elimination of discrimination against women, but it is a commercial that severely discriminates against Japanese people.”

“You should be aware that the real enemies are not men or women, but capitalists who incite discrimination.”

“Is this really made by Japanese people?”

“Sumo is a culture, and putting a woman in it is just a denial of culture, isn’t it?”

Like Nike’s last commercial, which looked at the problem of bullying and racism in Japan, this new commercial has also received more dislikes than likes, with 2,800 dislikes and 1,300 likes as of this writing.

Nike doesn’t seem bothered by the backlash, though, leaving the comments section open for the world to see, as if to further solidify their point that it’s tough to be a woman in Japan. And with female players continuing to be banned on the baseball field during the major high school baseball tournament at Koshien Stadium, and female sumo players banned from stepping into the sacred sumo ring at the majority of sumo stadiums, it’s fair to say Japan still has a long way to go in terms of gender equality. However, the more it’s brought to light, the more will be done about it, and ads like these are a step in the right direction towards improving the future for the new girls of tomorrow.

Annnnnnnddd Now.... Your Yoyogi Crows!

Sport may have paused around the world, but that hasn’t stopped the Yoyogi Crows from continuing their hardball dominance. Because the Crows are rebels—and they’re also a highly fictional motley crew of sandlotters. They’ll play nine innings against anyone foolish enough to cross over their chalk lines. For the Yoyogi Nine, hope never went anywhere. Play Ball!

Whether he’s moving up the middle to rob a base hit, or moving his hips to excite the tourists gathered outside of Yoyogi Park, Rockabilly always gives the people what they paid for—rock solid results.

Whether he’s moving up the middle to rob a base hit, or moving his hips to excite the tourists gathered outside of Yoyogi Park, Rockabilly always gives the people what they paid for—rock solid results.

The reliable veteran uses its triangular presence to anchor the diamond and provide leadership that results in constant digs and double plays.

The reliable veteran uses its triangular presence to anchor the diamond and provide leadership that results in constant digs and double plays.

Nothing cleans up the bases like this fully stocked Vending Machine loaded with energy drinks and Japanese performance enhancing elixirs.

Nothing cleans up the bases like this fully stocked Vending Machine loaded with energy drinks and Japanese performance enhancing elixirs.


Here Comes Rui Hachimura...

With everyone in NBA circles focused on the hype around Zion Williamson, I think people might be sleeping on Rui Hachimura. While he was a very much heralded lottery draft pick (the first player from Japan to ever go that high) he wasn’t necessarily viewed as a slam dunk. He was seen as athletic, unselfish and pretty much viewed as a defensive specialist. However, this is a guy who has shockingly only been playing basketball for about seven years. And given the leaps he took at Gonzaga in his second and third years, it’s not ridiculous to imagine another leap or two from what we’ve already seen. With his play in the recent FIBA world basketball championships, he showed that he could carry the offensive load, and at times even dominate. This was something he didn’t need to show on a more balanced Gonzaga offense. But now that he has shown the ability to dominate on both ends of the court, I expect his stock to rise even more. There will always be an adjustment period for rookies as their bodies get used to going against much larger and more athletic players. But the flashes Rui has shown could turn into something truly special once he hits his NBA stride.

rui hachimura japan