NIKE JAPAN JUST DO IT
We encouraged Japanese youth to test their limits and be ambitious, rather than "knowing their place." The phrase "Minohodoshirazu" -- which translates to "don't know your place," is typically used as an insult in Japan, meaning someone is overly ambitious. We flipped the common phrase into an empowering rallying cry that embodies the "Just Do It" mentality. Directed by Omri Coen.
Spikes Asia shortlist