My Next Chapter

I spent the last year exploring the branding and storytelling possibilities at the intersection of sports, web3 and NFTs at Dapper Labs. I was the first copywriter hired by Dapper, and helped define the brand positioning and voice for pioneering web3 projects like NBA Top Shot, NFL All Day and UFC Strike.

After 14 years at Wieden + Kennedy in Tokyo, I moved my family to the other side of the world to take on a new challenge in an emerging industry. It was a thrilling, chaotic ride in a startup culture where everyone was driven to do something that's never been done. It always felt like we were a step away from a breakthrough.

While at Dapper, I worked with passionate coworkers as we wrestled with daily challenges amidst industry uncertainty. I was able to write words for Magic Johnson, Patrick Mahomes, Klay Thompson and other sports icons. I'll take the good, the bad and all of the learnings as I move to my next chapter.

From today I'm available for freelance and full-time Creative Director and Copywriter opportunities.

You can email me at oylmiller at gmail dot com.

You can also find me on LinkedIn, Instagram and Twitter.

Is This Heaven? No, It's Rural Japan...

Many moons ago, Nike was thinking about producing baseball gear and they brought me in to test their prototypes. I came into campus, took some BP, threw some long toss and gave detailed feedback about how I felt. A couple of weeks later, they’d make some tweaks and we’d do it again. It was a dream gig for a high schooler. After that, I continued pushing my baseball career until I eventually had a major league tryout as a pitcher. A few weeks ago I found myself on a pristine baseball field in rural Japan, shooting an amazing 15-year old female baseball pitcher for a Nike commercial. It was one of those Field of Dreams type moments of nostalgia where you think about the journey and are grateful for all the talented teammates you’ve been lucky to have along the way. Thank you to @atlasfoto for your eye and soul capturing this personal moment of reflection in the middle of our intense work grind.  ️