NIKE QUESTION RETURN
Naomi Osaka responds to questions around her ethnicity and everything besides tennis by silencing them with the power of her game. As the hype and noise around her has grown, Naomi has stayed true to herself on and off the court. In this film, we showcase Naomi’s strong individual character in the face of the escalating hype, as she metaphorically responds to a flurry of media questions with the power of her tennis game.
The film went on to gain 80M views on social and more than 134M cross-platform impressions. And despite being critical of the media, every major news station ran the film as it created so much conversation.
Directed by Stuart McIntyre. Edited by Aika Miyake.
Copy:
Don’t change yourself. Change the world.
Bronze at the ACC Tokyo Creativity Awards
Spikes Asia Shortlist